Snap announces user 20 million transition long audio and UGC content

"TechWeb Report" August 26 news, Audio Pictures Mobile community today officially announced the user scale of more than 20 million, while Pop founder and CEO Xu Chang public Three strategies: long-force audio lock the user's "passive time"; strengthen the UGC and PGC model construction of the mass culture entertainment content The value of the original advertisement marketing in the mobile end. PA on October 8, 2012 officially on-line, pay attention to "photo + sound" with the form of production and dissemination. 10 months later, PA officially announced that more than 20 million registered users. In addition, official data show that more than 35% of the monthly active users, the current station voice gathered together for 1.98 billion seconds, a person needs to spend 63 years to hear all the audio on the PA. August 14 snapped 2.5 release, ordinary user recording length from 90 seconds to 6 minutes, and try to give some original ability and the singer opened the background upload audio 128M permissions, Xu Chang Today in the interview revealed that the number of people online when the PA grew more than 30%, long audio playback over the total station of 10%. To this end, snapped in the upcoming release of the new version of the transformation, began to provide long audio generation services. Xu Chang it as a new location to lock in the user's passive time. "Weibo, micro-mail is the capture of the user's fragmentation time, the exchange of information between users is intermittent interaction and communication, such as early morning, waiting, chatting, meetings and so on, but urban people in the work life, a large part of the time is passive waste consumption, such as traffic jams, subway, waiting, high-speed rail, etc., We set this time as ' passive time '. Xu Chang said that pop is the best accompanying product in passive time. And in the user type, the PA has been biased in favour of the entertainment crowd, has now settled more than 2000 famous celebrity celebrities in the country, Apple podcast active anchor has more than 70% people and the program into the PA. Xu Chang that UGC (usersgeneratecontent user-owned content) and PGC (professionalgeneratedcontent Professional production content) on the PA is the coexistence of content production patterns. "Pop is gradually from the original interesting to become ' interesting + useful ', not only to become a star and fans of the stage, but also hope that this low threshold stage to become musicians, DJ, talk show, hand, and other countless talent of the country show their own charm stage." "It is reported that PA is currently with the hospital line movies, hit TV dramas, concerts, music festivals, national satellite TV columns, radio, video sites, newspapers and magazines to cooperate, content production, introduction and dissemination of the mechanism gradually formed." In commercialization, Xu Chang said, snapped from the beginning of the business model into the exploration of the mobile end of the layout and exerting force is not an overnight. According to the introduction, currently including Coca-Cola, Gado, HNA Group, the Nordic Tourism Bureau and other international and domestic brands have been in the PA test water marketing. "The original advertisement shape based on interactive effectState to gradually stabilize the formation. The effect of social communication and word-of-mouth guidance have been validated effectively and accurately. "(Chuck)