Snapchat ad Lion, "Take a look" 750,000 dollars

Some ads "take a look at" 750,000 dollars--according to the news, this is the Snapchat for after the burn of the launch price/day, than the YouTube patch of 500,000 dollars more expensive.

Snapchat advertising has two main positions, one is like a friend chat form, in recent update, another in the ourstory cycle of 24 hours of information flow, similar to the circle of friends, the price differences between the two ads have not known.

At the end of last year, Snapchat began to try the water after the video ads burned, is the first mouse, for his own film "Death divination" made an advertisement. Subsequently, McDonald's, Samsung and Electronic Arts became its advertisers. Universal Pictures has now cast a second ad.

At the moment, Snapchat says there is no comment on advertising prices. There are two reasons why it has the guts to ask for such a price, one is the target advertisers are not bad money-the so-called "leader" of each industry, the second is roughly has 100 million months live users, and mainly teenagers, some advertisers revealed that Snapchat told him that story plate can reach tens of millions of users every day.

However, Snapchat also has limitations, data tracking accuracy is not enough, can not even reach the users of the ratio of men and women, age level feedback to customers. The burning feature also makes it difficult for advertisers to collect user feedback on content.

"Snapchat is the key to several of its movie marketing strategies," Universal pictures, an executive at Snapchat, who asked the market consultant Millwardbrown to do the research.

The mobile ad market is already a big piece of cake that Facebook, Twitter, and Instagram are all staring at, and Snapchat clearly represents the latest wave, while the first three have obvious advantages in data tracking, and of course their user structure is different.