Snapchat has introduced a geographically based filter "Geofilters"

Absrtact: Earlier this year Snapchat introduced a geographically based filter geofilters, which can only be used in a specific location that Snapchat has included, such as Disneyland, a specific café, and so on. But this filter is only open to Snapchat.

Earlier this year Snapchat introduced a geographically based filter "geofilters" that could only be used at a specific location that was Snapchat, such as Disneyland, a particular café, etc. But the filter was only open to Snapchat developers, and today Snapchat announced in its official blog that the feature was officially open to everyone.

The geofilters's working mechanism is that you create a piece of work (photos, puzzles, graffiti, etc.), a designated place, and send it to a friend, who will only see your work when they are in that spot. Of course, it also has the "burning" characteristics. However, Snapchat said, "The images you upload must be original works and can be approved by the Snapchat team."

Taking into account the distinctive geographical characteristics of geofilters, it should be convenient for the offline merchants for specific locations of users to push service information, and access to the corresponding O2O services, don't forget it some time ago it is still trying public number service, also launched a friend transfer function.

Clearly, the Geofilter community is a further attempt to commercialize the Snapchat. Snapchat also made an ad attempt in the story stream of its 24-hour lifecycle in October, but users can choose to skip it. A few days ago, it also started a flash shopping with Amazon, which disappeared a few seconds after users read it.

In all, Snapchat is building its own ecosystem step by step.