Snapchat will soon be extended to "burn after reading" news, video

In addition to sending photos, "Burn After reading" Snapchat can do? According to the WSJ informant, the company will soon be launching a service called "Snapchat Discovery", which will spread to the burned video, news and advertising in recent weeks with a number of advertisers and media companies. The service may be online in November.

Similar to sending messages, users need to hold the screen when they read them, and the release of the contents disappears. Potential partners are fascinated by the Snapchat young user community, and look at its data, which, according to comscore, has reached 27 million in June, 11 million a year ago, and the total number of photos sent by users over 500 million, 50% Users are 13-17 years old, and each user opens the product on average 14 times a day. Ali was said to have invested in Snapchat last month, when it was valued at $10 billion.

After our Story and Geofilters, Snapchat Discovery should become one of the most stable cash flows for the product, before it rejected Facebook's 3 billion-dollar takeover offer and the 10 billion-dollar valuation now seems sensible.