Snapchat's PR crisis is not enough to influence its growth and dynamism.

Absrtact: There are comments today that Snapchat's PR crisis is not enough to affect its growth and activity. This October Snapchat Third-party clients were hacked, close to 13GB Snapchat private content spread on the forum website 4Chan, tens of thousands of users photos

There are comments today that Snapchat's PR crisis is not enough to influence its growth and dynamism. This October Snapchat third party clients were hacked, close to 13GB Snapchat private content spread on the forum website 4Chan, tens of thousands of users photos were exposed. The official response of Snapchat is that users should not use unauthorized third-party applications and push responsibility to the user.

Supposedly this data disclosure incident plus Snapchat this indifferent attitude, will result in user number and activity degree drops. But it turns out that's not the case at all, let's look at the data.

According to 7Park data, the number of Snapchat users on Android has remained stable after the crisis, and its monthly life on iOS has risen. Snapchat was exposed to data leaks in around October 9, and in the week from October 5 to 11th, the percentage of active users in the US opened Snapchat was very high, with 86% of Android users opening snapchat,ios on the number 82.1%.

The next week (October 12-18th), Android Monthly user opening rate slightly down to 85.8%, but on iOS, this number rose to 86.4%. Over the next week, data were floating on two platforms. But in the aftermath of the one-month-old November 16 to 22nd, the figure has risen a few points. (android:89.4%, ios:87.7%)

7Park Weekly survey of November 22 showed active users spend 66.03 minutes a week on Snapchat, 89.71 sessions Open, and 0.74 minutes on average each. A year ago, the data were 48.59 minutes, 75.96 times and 0.64 minutes respectively.

According to App Annie, Snapchat's rankings in both the App Store and Google Play remained stable during and after the crisis. October 9, Snapchat is ranked 4th in the photo-video application category on itunes, ranking 9th in the total list. Today, the figures are 4th and 10th respectively. During the crisis, Snapchat in Google Play's social table ranked 3rd, the total list 6th. The numbers are now 3rd and 10th respectively, with little change in overall terms. Snapchat in 34 countries ranked the top 100 Google Play list, in 115 countries ranked iOS top 100. Snapchat is said to have become the top three social app.

The explanation, analysts say, is that Snapchat is large enough to have enough user base to withstand a PR crisis. As Snapchat himself said: A PR crisis is nothing to the company.

Indeed, Snapchat is not a simple "burn after reading" App. In October, Snapchat made an ad attempt in the story stream of its 24-hour lifecycle, but the user could choose to skip it. A few days ago, it also started a flash shopping with Amazon, which disappeared a few seconds after users read it. It and Square launched Snapcash, the first two days of Sony was exposed to the black incident Snapchat in music and smart glasses and other aspects of the layout.