Snowflake beer: The rise of national enterprises is the social responsibility of Chinese enterprises

Japanese beer company Kirin and Suntory are holding a merger talks, and Toyota Motor Company is considering supplying the Mazda auto company with the core components of a hybrid vehicle.　　Today, corporate restructuring and cooperation that transcend past common sense have been kicked off. In the context of the economic downturn, restructuring and cooperation is a profitable enterprise, and they are long-term rivals. Kirin and Suntory Company's merger talks shocked the community. However． This is an inevitable choice for the two companies striving to become "big companies in Asia and the Pacific".　　The reason is that they have an unexpected enemy in front of them. A 1-hour drive from downtown Shanghai to Baoshan, Shanghai. A brewery with a building area of 160,000 square meters is building up here.　　This is a large factory with an annual output of 401,000 litres of beer, almost half the annual demand in Shanghai. The owner of the brewery is China Resources Snow Brewery, the country's largest beer company. The company is almost unknown in Japan, but its sales of more than 7.261 million liters in 2008 years, more than Kirin and Suntory Company's sales and more. 2008.　　"Snowflake" brand beer sales exceed the Belgian beer giant Ying Bo group's "Budweiser Light", one of the world's largest sales of the single brand. China Resources Snowflake Brewery Company's development is astonishing.　　It was only a local brewery in Shenyang, Liaoning Province, before 1994, and in the same year it introduced the capital of South Africa's SAB company and embarked on an expansion route. The second half of the 90 's. The Chinese government has reorganized more than 800 beer companies nationwide, and the China Resources Snowflake Brewery, which enjoys preferential taxation, has acquired about 60 brewery companies and factories.　　1 bottles of 2-3 yuan in the mass price of beer sold, developed into a national famous brand. China Resources Snowflake Brewery is attacking the Shanghai market, which owns 40% of the market share of Suntory. Its new plant will begin production at the end of the year. Tiantaiyan, chairman of the company's China Investment Company, has prepared his mind: "Next year will be the winner." "2002, the Chinese beer market surpassed the United States, leaped into the world's largest market." 2008, China's beer production reached 41.031 million liters, equivalent to 7 times times Japan's. China's big beer companies, which have grown up in the background of a huge local market, will enter the world market sooner or later. Suntory Company general manager George Xinzhong admits: "Chinese beer big enterprise will become the world market competitor." Kirin and Suntory are scrambling to get out of the Japanese market, which is shrinking because of ageing. Strive to become a world-class enterprise.　　The emergence of a new enemy will promote the merger and negotiation of the two companies. The Chinese government this year unveiled the top ten industrial revitalization plans, pushing for a government-led merger in 10 sectors such as steel. China is becoming "the world's largest consumer market" by virtue of its cheap labor as a "world factory".　　The resulting large Chinese companies will enter world markets and pose a threat to Japanese companies. Japanese companies to "revitalize exports" and "promote domestic competition," the two major citedTo push Japan to become the world's second largest economy. Today, however, competition rules in the world economy have changed and competitors have changed. Japan will soon overtake China in gross domestic product. Japanese companies are portraying an industry blueprint for abandoning outdated institutions and competing with new rivals amid calls for a realignment of postwar Japan's political and economic framework.