SNS and online Tourism (a): pure tourism SNS is doomed to failure

I think, for the following reasons, pure tourism SNS is doomed to fail:

1. Tourism is not a recurrent requirement. Most people go out one or two times a year. The formation of Will, the collection of information, the delineation of suppliers, implementation of purchase, http://www.aliyun.com/zixun/aggregation/7334.html "> Experience sharing, add up will not exceed two months." The general tourist community cannot form stickiness like Facebook, happy net, or even 5GME. Tourism itself is not enough to support highly viscous communities. The Friends of the travel community generate a feed that is not enough to become a community source of content.

2, the high viscous tourist community also has, usually is the professional level, the Donkey friend class. These communities are more lively, but they are small. The feature is very picky about the service and very picky about the price. It's hard to make money from them. Their experience is of no use to ordinary tourists.

3, travel information, users look for when needed, looking for attention is also content, not content to provide the main body. SNS information architecture is not friendly to search engines. --sns is not friendly to search engines, whether to allow search engines to include only operational aspects of the problem (you can choose not to screen spiders). The more core, the fatal problem is that SNS is difficult to achieve the relevant content of the cross link and the essence of the selection of precipitation.

4, SNS netizens spontaneous group to travel, sounds very beautiful, the actual probability of success is too low. There are success stories in the professional donkey community, but it's hard to make money from these crafty donkeys.

Therefore, I think the tourism community to go purely SNS path is doomed to failure. Only the tourism into a SNS application, or SNS into a tourist community application, there is a glimmer of hope of success.