SNS combine recruit, can success?

In recent years, the development of social networking sites is in full swing, SNS as a channel of communication between people in the Internet industry more and more play its important role. Domestic well-known social networking site Baidu Space, QQ Zone, Renren and today's most popular microblogging, and so on, has a huge user base, and occupy most of the life of people's time.

At the same time, the development of the network recruitment industry has entered the most lively period, in addition to the Chinese elite, chi-worry, the three major recruitment sites occupy the 60℅ market share, a group of such as Woo Jun talent Recruitment network under the Qilu Talent Network, the capital Talent Network and other comprehensive and regional recruitment sites firmly occupy the second-tier market, The competition is very fierce. As we all know, in recent years, due to the recruitment of Web sites embracing the emergence and development of the homogenization of the model, the development of many recruitment sites into a serious bottleneck period, one after another into trouble.

Originally, social networking sites and recruitment sites belong to two unrelated areas, this year has been a frequent combination of recruitment sites have tried water SNS, to launch a new network recruitment development model, to get rid of the current network recruitment market stagnation status.

Jingwei Network: Renren + Zhaopin

Renren and Zhaopin in March launched the Jingwei Network, is described as opening up a Chinese recruitment website Test water business New model. As we all know, Renren has a large population of students and young people in China, through the Jingwei network, can make its people consolidate, on the other hand, Zhaopin can get rid of its single recruitment model, through the Jingwei network to meet the needs of high-end talent, the establishment of business networks, better care for the professionals.

The official statement of the person in charge of the Jingwei network is that the Jingwei network aims to make use of the evaluation and interaction between people, people and companies so that users and companies can get the most stereoscopic display on the Jingwei network, and establish their own justice, credit and brand.

Tencent Friend Recruitment: Tencent + China excellence + Intelligence Union

Careful friend is not difficult to find, now Tencent Friend component has been more recruitment of this application. Users can search for job information in Tencent Friends page, through the setting of screening conditions, to achieve effective collection and orderly management of recruitment information. And, users use QQ number will be able to land two sites, do not have to repeat the registration, and can be based on their friends in the Tencent detailed information "One-click delivery" resume, convenient and fast. This can make Tencent friend's positioning more accurate, more subdivision, but also for two of the recruitment site of the customer base to provide more humane, more real, more comprehensive personal information.

Can new model test water get out of trouble?

As we all know, with the rapid development of the network recruitment industry in recent years, the entire network recruitment industry has been saturated, and the recruitment site homogeneity is very serious. Recruiting Web sites wading through social networking sites is no doubt a new way of looking for development. With the development of society, each enterprise more and more attention to individual talent, single resume can not get more information, so with social networking sites, is the enterprise detailed understanding of personal situation, such as personality, ability, interpersonal relationships and other effective channels. The previous survey showed that compared to the traditional resume-type recruitment, through the interpersonal network to achieve a higher rate of docking, the ratio of the two is about 2:8. Therefore, it is undeniable that in the next few years, this model is the recruitment site to get rid of the current situation of the development of effective ideas.

Since this new model is just starting to run, the Trust + sharing model can be successful and we cannot make a definitive conclusion about it. The same industry representative recruitment website Woo Jun Talent Recruitment Network, its marketing manager in the exchange with the author when mentioned: SNS site and recruitment site combination, is not strange, now the Internet is an open era, the use of each other's resource advantages, strong alliances, mutual benefit is very desirable. This mode of cooperation can only be said to be an innovation in the recruitment industry, and temporarily can not play a subversive effect. It takes a long process for users to accept and develop a habit of using. And in this process need to continue to invest in the promotion, cost and risk are very high. Therefore, for the three major sites can be, but the general small and medium-sized recruitment sites need to be carefully considered. It is reported that Woo Jun talent Recruitment network operating mode is very unique, each province has their own independent brand, with "national Market + regional brand" model development, also played a very good effect.

Any new model of the test water, there will be a certain number of people can not get angry, therefore, the recruitment site Wade SNS, whether there is no effect, whether or not to bring it out of the predicament, still need time to prove. The author believes that the real development needs of the enterprise and its own reality, to find the right way to survive is the most important.