SNS fire quickly burn tourism industry

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In the 2008, SNS developed rapidly in China. When the campus, happy, 51 and other social platforms gradually occupy the top of the list, while the tourism industry media has begun to itch, travel notes and Raiders to share, travel experience exchange and interaction, mutual assistance travel release, tourism SNS just to aggregate the dispersed travel needs of users, creating real value.

December 11, the Lok-passers travel network to create the 2.0 version of the Happy Traveller tribe officially online. As a leading Test runner of tourism SNS, the website orientation not only pays attention to the quality of information content, but also provides the accurate product industry chain for the tourism enterprises, and it is the core of the media service for the users. Lok Passers tribe that is the public's desire to travel into the mouth, everyone interaction as the core concept, the user to create content and music a powerful scenic Area product library, Enterprise member products closely together, thus prompting users to stimulate the desire to travel, tourism consumption behavior. The value chain of the Lok passers tribe can be explained in three ways:

First, the aggregation of people with a major interest in tourism

Tourism has now become a way of life, and almost everyone has a potential tourist desire, but it has not been translated into concrete plans. Lok Passers tribe through the characteristics of the tourism SNS components, so that users have travel experience in a relaxed, interesting writing experience, the completion of a high-quality reference value of travel notes, Raiders, pictures, travel plans and so on. In the process, the interaction between people also generated, and then strengthen their common interest-tourism, while reading the content of the netizens in the mind of their own vague travel desire gradually sketched out a clear outline. This for the reader, has a double meaning: the first is the virtual tourism, netizens in various conditions under the constraints can not go to their destination, through reading to achieve online travel, the second is to promote the desire to translate into specific travel plans.

Travel will inevitably produce consumption. Looking at the current market pattern, tourism industry trends are also gradually tilted to the network, the Asia-Pacific Online shopping survey report shows: in the internet to provide a large number of goods and a wide range of service categories, people spend most on the internet is the cost of travel, in the past 12 months the average expenditure of the project for 812 dollars. Tourism items include air tickets, train tickets, hotel accommodations and travel expenses. This is a good illustration of the huge space that tourism generates for consumption and socializing.

Second, participatory and entertaining tourist life

Close to the real travel needs of netizens, and the demand for tourism in life to magnify. Take a small area to organize a trip for example, this is the donkey friends favorite way to travel. In SNS-type tourism community, the establishment of the same interest as the basis of friendship, not only netizens participate in high enthusiasm, but also has a strong follow-up. Planning before departure, consumption in travel, sharing after return-this series of small group behavior will create a strong participation atmosphere, so that everyone is eager to.

Outside of the travel life, the community's function can also meet the user's daily entertainment. Community as a condensed reality of society, wealth system, honor system, reputation system three systems throughout the Lok passers tribe, netizens can fully appreciate their own value is recognized by the fun, but also get the real prizes.

Third, the tools to provide a breakdown of tourism

In the industry familiar self-help tour, join group tour, free line these three kinds of travel methods, in the minds of netizens will be relatively vague understanding. Lok Passers tribe will be in-depth analysis of user needs, such as through tourism, vertical subdivision for skiing, Hot springs, cycling, photography, island, landscape, urban, crossing, etc., by means of transportation, subdivided into self-driving, hiking, aircraft, trains and so on.

So far: Elong's tiger SNS, Cool News tour of the play, the whole station SNS transformation, and rice fat tourism community, as well as the old Www.guolvol.com state-owned enterprises such as the National Enterprise also began to carry out tourism SNS, smoke, hair-trigger close to Melee, Let's try to stay and see who laughs last.