SNS Friend community How to do promotion to promote popularity

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In the information age, more and more grassroots webmaster like rain bamboo germination, in the net with the head, more webmaster to join the SNS community in the operation to set up a website is not difficult, but to promote a website is difficult, SNS community is the number of members, no members, SNS can not survive, and then we webmaster, How to promote SNS, how to promote, became a difficult problem, in fact, there are many ways to promote, today I will come to my method to tell you, I hope you like!

1. Soft Paper Marketing

Soft Wen marketing is currently a good SNS site one of the ways, because SNS itself is a beginning to promote the concept, many laymen do not know what SNS is, and the industry's people need to understand the true connotation of SNS, so soft marketing is necessary, but also the best, because the current SNS is in the dissemination of the concept of the stage. Only first let the network industry to understand SNS, the use of SNS, and then to the network outside the publicity and promotion of SNS concept and model, SNS website can develop.

2. Friend Invitation Marketing

MSN invitations and e-mail invitations have been used by the site too much, so many people to the SNS website sent the invitation letter particularly objectionable. But mail invitations are really the best way to sell. After all, mail invite people are friends, in the virtual network, the first can trust is a friend. Friends invite marketing is necessary.

3. Word-of-mouth Marketing

Word of mouth has always been the Magic weapon of website marketing, SNS is no exception, but the SNS website does not have the material that can be used for word-of-mouth at present, I have never said to a friend "go to the domestic register member". Because there is no need for me to recommend to my friends. Unless I recommend a registered member to a friend and give me money, I am willing to recommend it to a friend. So SNS Web site to use Word-of-mouth Marketing, we must find the material worthy of word-of-mouth transmission.

4. Content Marketing

I wrote content marketing, but I do not recommend SNS website for content marketing, I am opposed to SNS for content marketing, because the content of SNS site are members of their own production, members of their own consumption, the site does not edit and collation of content, nature is the original ecological content, there is no marketing basis.

5. Event Marketing or topic marketing

Blog way to achieve a large number of grassroots, the important reason is because of event marketing, such as Hibiscus JJ, the girls and so on. But SNS website although has the opportunity to produce, but definitely not suitable as the marketing way carries on the dissemination, first SNS website's core is the full respect member, the SNS is a sharing, the equality, the open platform, if the SNS website takes the member's matter to fry, does not intend to injure the member, At the same time also let the site in the minds of members lost to members as the core image.

6. Friendship Connection

Traditional website in order to improve the flow and ranking, have a friendship connection, but SNS site is rarely so do, because SNS site is not the pursuit of traffic and ranking, SNS Pursuit is a valuable member, even if the flow of large, no valuable members, SNS site is worthless. SNS website's value is with the member's unceasing increment, the valuable member unceasingly increases and manifests. And the value of the traditional website is proportional to the increase of the membership, but it is not entirely. And the value of SNS is definitely proportional to the increase in membership. The traditional website even if there is no member, there is flow, so there is potential value, even if no member, the site can also recruit editors to maintain and update information content, and SNS site is not the same, SNS site no member is equal to nothing, because the content of SNS are members produced.

7. Mass Mailing

In order to attract members to register, the use of mass mail or rogue means to attract members, SNS site will certainly be destroyed, SNS is a virtual community based on the real, SNS development is by the invitation of friends, if SNS sites are some unfamiliar netizens, even if you register the time to fill out the real name, So it turns out that it's hard to interact because nobody knows who.

8. Activity Marketing

Offline activity is the main way to promote awareness and Word-of-mouth. Activity is also a traditional website to increase the enthusiasm of one of the important ways, for SNS, activity is the most effective and direct way of publicity, but the speed of transmission is slow, small range. It is definitely one of the important marketing ways of Prophase website development.

9. Advertising

Many SNS sites have done outdoor media advertising or other online advertising to improve their membership. The effect should be good, but for the development of SNS is not very advantageous, SNS development must rely on members of the invitation of friends to join, if the light by advertising to bring members and traffic, then members are unfamiliar, how to resonate? SNS can attract people to register the purpose is because there are many friends, if there are many unfamiliar with the light of netizens, not necessarily have a very large appeal.

10. Online activities

For traditional websites, online activities are often used in one of the marketing methods, but to open the SNS site, online activities relatively little, why? Because SNS content is the member produces, all takes the member as the main, the website wants to do is the procedure and the product development more humanization, as far as possible participates in the behavior between the member. If the site actively participate in the behavior between members, then the core of SNS website is stale. Even if the activities on the cable, is also a member of the spontaneous organization, such as I am a businessman, I can set up a group of SNS online, and then engage in some activities, but such activities are entirely members of their own organizations. If there is a site involved, then the site is busy, but also completely lost the ownership of the membership.

Do site people know that a site's marketing method is particularly many, only to find a suitable site development marketing method is the best. Many websites have done marketing, the results found that there is no registered members of the flow, or registered members, but the registration does not come, the key is that the site has no potential for development. SNS is the same, if SNS just set up to want through a large number of ads to bring traffic and registered members, then I am afraid the result is the flow of traffic, it is difficult to stay these members, SNS to develop, the core is that there have been many of the members of the old friends, although SNS based on the six-degree theory and created, but for a person, It is necessary to make new friends, but nothing is more cost-effective and straightforward than keeping an old friend. So those SNS website has been advocating can help members to know more friends, is reversed the core needs of members, for SNS, the member's first demand is to maintain an old friend in SNS website, second is to open up new friends. If even old friends can not maintain the words, then even if the new friend, can ensure that new friends must become very good friends? Probably mostly as an ordinary net friend.

SNS station to attract people's place, in addition to be able to allow members to maintain their old friends, at the same time can make some of their own needs of new friends, there is a site culture or atmosphere, so that members have a sense of belonging, website atmosphere This thing really difficult to speak clearly, in short, so that members are happy to go to SNS website And will be proud of the site. At present, some SNS site positioning a little strange, such as 51, are some children in the inside, most white-collar workers refused to go, why? If you say you are a 51 member, you are a child or a boring person in the eyes of others. For example, wandering a group of emotional and music exchanges, radio and magazines for the characteristics of entertainment and leisure for the auxiliary, the outside rover is a good platform for communication.

(This article original: Excellent friends net www.uu1768.com Copyright, reprint please specify the source!)