SNS Game developer Zynga Alliance Japan soft silver plot overseas

Beijing Time April 27 news, according to foreign media reports, science and technology blog site VentureBeat Monday reported that the U.S. social game developer Zynga is currently preparing to join the SoftBank's investment company, to enter the Japanese social gaming market.

The social gaming industry in Japan has continued to grow at a rapid pace, despite signs of slowing growth in the US social gaming industry, according to the report. According to AppData, a social networking site application research firm, Zynga is currently the largest user of gaming apps on Facebook, with 252 million of its current monthly independent visitors. The Secondshares.com website, which focuses on the valuations of the still-unlisted internet companies in the United States, published a forecast earlier this month that the company's market capitalisation is expected to reach $5 billion, assuming that it has an initial public offering in the near future.

But as Facebook's growth slows, the social-gaming market is showing signs of slowing. In his report, Secondshares.com pointed out that about 50% of all Zynga's current income comes from farm-class game Farmville, which, by popularity, seems to have peaked; in Zynga's 6 flagship games, 4 popularity is nearing its peak or starting to go downhill. Zynga's latest game, Treasure Island (Treasure Isle), is a big increase in the company's current one by one-user population. "Treasure Island" currently has more than 21 million registered users.

To continue its expansion, Zynga's games are expanding to other platforms. The company has previously launched the Independent gaming website Farmville.com, the site's current user has reached 15 million people. The source said Zynga is currently preparing to supportsoft with SoftBank's investment firm, which is to enter the Japanese social gaming market. The reason for working with Supportsoft is because Mark Ping Cass, the founder and chief executive of Zynga, was previously chief executive of Supportsoft.

The partnership with SoftBank suggests that Zynga is seeking to maintain its high growth rate by expanding into international markets. To keep expanding, Zynga announced at the end of last year that it had completed a $180 million trillion in funding. The financing was led by the Russian Internet investment company Digital Sky Technologies. The fund is valued at 1 billion dollars for Zynga. After the round of financing, Zynga's total financing has reached $219 million trillion. Zynga is well aware that some of the success stories in the social gaming industry come from Asian markets. If Zynga wants to make a long-term difference in the social gaming industry, it will have to land in the Asian market.

It is not clear how Zynga will co-operate with SoftBank, but many have confirmed that plans are under way for two companies to form alliances.