SNS games constantly heating up the original is the core competitiveness

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What is the most popular word of the internet in the 2008-2009? With Happy net set off a storm, SNS this once the professional language of the Internet has been familiar to most netizens. For a while, the parties to the Giants have joined SNS this cake snatch camp, the internet began a new round of brutal killing.

Happy net of hot let quiet years of the web game to find the second spring, many game manufacturers also began to increase the development of web games, and strive to break through the traditional network games to upgrade a single model. The advantage of the web game is obvious, do not need to download the client, do not need too high computer configuration, open the browser that can play, convenient and quick, this feature is undoubtedly very suitable for busy work, not too much time and energy to play the white-collar office workers. But its shortcomings are also fatal, there is no gorgeous game scenes, no shock audio-visual effects, so the web game in a period of time are not favored by the industry, that it can only as a supplement to traditional online games, will never become the mainstream. Today, SNS hot for the web game found a good fit point, the combination of sns+webgame just make up for the inherent deficiency of the web game, SNS site for the game to provide users, while prolonging the game's product life cycle, and the web game to improve the SNS site users stickiness, thereby expanding the site's advertising potential audience.

However, SNS games in the hot, but also encountered the homogeneity of embarrassment. According to statistics, operating in the domestic SNS Web site for a variety of size applications up to more than 2000, which belong to the website independent research and development accounted for only 10%, the other is provided by Third-party Plug-ins. Because most of the application is not the development of the website operators themselves, resulting in the high similarity rate of the major website games, showing that most of the domestic SNS network lack of innovative ability. Of course, there are some strong companies adhere to the original, independent research and development of all the games, the most typical example is the Youkia community (www.youkia.com). Youkia's predecessor was the 2000 China's largest virtual community "yat-ling Emotional tribe", now quietly on the line, and the main original, aimed at establishing a Chinese-style SNS game Community Network. So far Youkia has launched the garden, polling, mini blog, games, shopping malls, forums, friends and other features, and other features will be introduced.

SNS Web site users are mainly white-collar workers, they work busy, not enough energy in large-scale network game in the siege, but also hope that through some mild casual games relaxed, release the pressure in peacetime work, while enhancing communication with friends and colleagues. For the characteristics of SNS platform users, Youkia special introduced a variety of white-collar workers to work with various types of games, such as fighting landlords, such as chess card game, is a family of leisure kill time on the best choice; the company I can let you have a boss addiction, hire friends for their own work; At the same time you can rob other wives in the family, in the opportunity and boss PK a ... Youkia related person said, "every game in the community is we in the market research based on carefully planned, absolutely satisfy each user picky taste."

Industry insiders said that the combination of SNS and web games just can avoid weaknesses, but also the future of SNS website development Trend, web games can increase the stickiness of users, thereby through SNS website advertising model profit, broke the sale of game equipment, a single charge mode, and SNS site will accumulate more white-collar customer resources, For the site's advertising marketing to lay a solid foundation. However, because of the simple limitations of the web game itself, the game developers are required to innovate, accurate understanding of user needs, and constantly develop a diversified content of the game.