SNS General Community Business model

SNS Community Product Type

SNS community from the product type (non-technical perspective) can be extensive into three categories:

1. SNS Community

1 with plugin app scalable SNS Community

2) without plug-in app-type SNS community

2, SNS Community games

3. Strategic platform Type (operating platform type) SNS community

1 Pure Operation Platform SNS community: Common in Webgame (9Wee, 91wan), the field of online gaming

2 auxiliary operation Platform SNS community: common traditional Internet field

Ii. product architecture and business Operation logic

Mr Yang Mengyun, a columnist for the community, argues that a perfect generic SNS model should contain Y and logic, pulling users through rich entertainment content (APP) (such as Mmogame, Webgame, minigame, other entertainment content, video, music, books), Through creating the function to give the player the free development space, through the SNS Community linkage user's social relations development and the interaction, realizes the user sedimentation and the interaction effect, through unceasingly enriches the app, the task, the activity system to guide deepens the user and the system, the user and the user data interaction, the growth deepens Product architecture to improve the rich development and operation results, the formation of the enterprise's unified User Data Sample library, the release of a continuous version and patches to provide richer user services and community activities, and continue to introduce more community service modules, and through props and value-added charging mode, IGA (BD), Business/Advertising (BD), Membership System Classification of the details of the combination of continuous improvement and gradually implement the profit model.

(with app) The SNS community takes "the user" as the independent individual, with the Circle (group) as the radiation object, to tag/search/ranking/recommendation/dynamic/bulletin system to help users get other user and group information. So the product in the architecture is to be independent users (can be conceived as an independent planet) as the center of the focus on personal needs, growth, How to allow individuals to achieve the needs of group radiation, interaction. How to expand. Finally, how to consider the overall cost and the proportion of income.

If it is to upgrade the SNS system on the old basis, the proposal can start with the personal center and the structure, in the construction and data integration, can avoid destroying the original system.

Third, SNS community product operation, market promotion attention

SNS community has gone beyond the regular community site nature, has been very biased similar to an online game (Onlinegame) products, because technology can be divided into end-to-end and unprovoked two categories, the following are common considerations:

Product operation, Charging link

1 data analysis for the object of the product infrastructure (tasks, activities, fees), and data for product adjustment and expansion, product operators should assist developers to use data to comb the product requirements and version of the rationality of the plan. App module attention to installation and ACU, PCU, consumer, and more data monitoring. Pay attention to combine research feedback module to assist app module supplier to improve version and update

2 Establish research and feedback system

3 not overly concerned about the benefits of partial payment channels, establish a reasonable distribution of direct charging system

4) (APP) SNS community must build VIP system and Integral Paradise System (integral park system may not be concentrated in a channel, can be distributed in the form of page activities in the SNS graphic advertising area or text-linked area)

Original article welcome reprint, Reprint please indicate the source, this article starts in Yang Mengyun ued Interactive World Blog, address: http://hi.baidu.com/hirobiny