SNS Interaction: Low cost precision Marketing

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What is SNS exactly? BBS upgrade version, the simplified version of the blog or the enhanced version of the dating site? In fact, whatever it is, can play a role is the key. See SNS website, many people think of IS forum, blog and exist for many years of dating site, and I think he is more like Taobao, Pat, online games and other interactive platform. Maybe now SNS completes only exchange behavior, such as goods exchange, emotion exchange, but as the front-end of the transaction, the dominant business platform will also appear in the near future.

Simply said SNS is offline interpersonal relationship online integration, thereby eliminating the communication gap, so that the unlimited amplification of network resources. SNS at the beginning is only a technical means, but now it is not simple to understand this. After the online interpersonal relationship unfolds, how gathers the similar crowd to produce the exchange behavior is the SNS website can produce the value the key factor.

Anyone can appear on SNS sites, including the President of the United States

The Shanzhai version of Facebook

The emergence of foreign Facebook, has caused a big stir, people impressively found that such a site can bring direct benefits or harm, which has attracted the attention of the VC, but also brought the Chinese imitators. Like the original Baidu, China quickly poured out several shanzhai versions of Facebook, making its journey to China a formidable competitor.

At present, the development of a better in China is happy, net and flight network, no exception to these three sites are to make friends as the main way, but for the crowd and the main function of different. Happy net mainly face white-collar people, through a variety of plug-ins to produce white-collar meals, entertainment and emotional behavior. The school is mainly aimed at students in schools, mainly university students, in this contributed to a lot of campus love, of course, there are also like the small mm of the uncle. The identity of the flight network is not like, with a common hobby, such as books, movies, food and so on, like a strengthened version of the forum, but from the perspective of exchange behavior, the highest probability of success, after all, birds of a feather flock together.

In addition to these three comprehensive SNS, in China there are purely to make friends and business for the main site, but is still in the early stage of the accumulation of popular, not yet. It is noteworthy that MSN9.0 integrated SNS function, Yahoo's "relationship" is the use of mailboxes, Word-of-mouth network, Taobao and other dozen created a more comprehensive platform of resources, but these resources have not yet fully play value.

The development of SNS is a process of thinking about the nature of the Internet, and also an important milestone in the development of the Internet, because the communication between people can produce infinite possibility, moreover, in this kind of website to realize the transnational love is also everywhere, if this is a big family, it belongs to the whole Earth.

What attracts you?

In writing before the author has six months of frequent use of SNS site, a lot of white-collar wandering in happy net is indeed an indisputable fact, what attracts them? All kinds of fun plug-ins? In fact, everyone is very busy, if only online entertainment can not firmly grasp the hearts of white-collar workers. All plugins, topics, and group-guided behavior are designed to enable members to achieve their goals on the site.

A lot of people talk about SNS began to think of WEB2.0, various principles and interactive concept began to overlay, eventually formed a SNS conclusion, seemingly sounding. But the results of this argument are often specious and not divine. Back in the past, the emergence of the blog has aroused everyone's discussion of WEB2.0, blog site came crashing down, and let a lot of people to WEB2.0 sneer at. But 2.0 has always existed, the blog is neither a beginning nor a decisive technical product, the interaction emerged from the early forum began to end by instant messaging and E-commerce to the top.

At present, the top three of the internet, Alibaba, Tencent, Baidu is the real WEB2.0 site, simply from the blog to talk about 2.0 too one-sided. But blog technology is now widely used, why? Because it can bring value directly, we all know that many people in Sina's blog can sell ads, this so-called blog interaction into a downright display behavior. What about the WEB2.0? Taking QQ as an example, countless people's speeches and discussions every day is an excellent interactive way, that is, the real 2.0. But communication is not an end in itself, and communication cannot be regarded as a human need, and he must want to achieve something through communication, whether it be conspiracy or overt. So the emergence of SNS and 2.0 has no direct relationship, development is no longer just a technical means, but a change, lifestyle and thinking mode change.

There are some people like the media perspective to think about the Internet and SNS, from the essence of it is also well-founded, but the internet is what? resource sharing and exchange, the previously blocked seemingly invalid resources to activate. To give a simple example, what can a young man do if he wants to find a girlfriend? It was always through introductions, within the circle of their own life, or directly accosted. This is a way that is understandable in the past, but unfortunately, a person's life circle is limited, the introduction is difficult to both sides have a good understanding and find suitable, in the street accosted more like a hormonal impulse, a girl seemingly simple, beautiful, maybe the children have been soy sauce.

The advent of instant messaging, so many people online to complete the act of making friends, of course, this is only the realization of QQ function. But in the face of the Internet countless people, this way although improve the success rate, still difficult to achieve "precision marketing", often to sell themselves to many do not buy the intention of "customers", friends still like luck. The emergence of SNS changed all of this, from the past in a variety of media on the simple display to the present + communication + judgment + guidance, SNS so that the communication between people without obstacles. In fact, the judgment of SNS should have two kinds of standards, one is the number of registered members, the other should be the time users stay. For white-collar workers, SNS site first completed his personal display behavior, this behavior if understood as a friend of the words belong to self packaging. But these shows are only the front end of the exchange, and Exchange is the front-end, from the perspective of the media to think about the internet is also biased.

What is the most attractive white-collar? The most obvious is that SNS site integrates a lot of people, and you can find these people by searching for the element. You may not be interested in your former classmates, but you are not interested in your former colleagues, but what if this person is your first love? What if he can bring you business? If she is Zhang Ziyi, Lin Chi-ling such a big beauty? Is that interesting? Everyone likes to be held by others, A beautiful woman in the SNS website display and the language release may let her like Zhongxingpengyue to be sought after, has changed own life style completely. At any time from these resources to find someone to eat dinner, sing a song, all kinds of entertainment, do not have to spend their own money. Then someone said, is there a security problem? How do you know this person?

In SNS website you can through this person's blog, the speech, the group and so on basic judgment this person's identity. For example, he is in the rental group, basically can judge he is not a local, if he is both in the rental group and in the local group, then he is likely to be home in the suburbs, as well as his favorite books love watching movies, like his people, he likes people and so on, plus some plug-ins, to judge left a very good basis. Of course, cheat eat, cheat drink after all is a bad behavior, and there will always be emotional, in case the other is Wang Leehom?

Just friends, as if the relationship with the transaction is not big. Also take the rental group as an example, here can find the real landlord rented house, very few intermediary will disturb, because can judge identity, intermediary without hiding. The "second-hand" group is more direct can sell things, exchange items and so on, this behavior exists every day, but the big bosses are not to pay attention to the venture.

In addition to trading, there are mutual assistance travel, party meals, and so on, these are often the behavior, a go are good dozens of people, this model can even form an industrial chain, house purchase group, car group situation similar to this.

Is it a great attraction to assume that a person can make friends on a SNS website (a good-looking guy, a potential customer), a deal (buying behavior), a party (mood release), a life question, etc.? It is estimated that at least most people will not refuse.

The soul of SNS interaction

The interaction of SNS can be understood as precision marketing, and the cost is very low, especially in the financial crisis. The following author uses a picture to express.

SNS Interactive diagram

From the picture can see SNS through the gap between resources, so that exchanges, sharing more smoothly. This picture can also explain why I see the SNS website when will think of Taobao, we all know Taobao can beat ebay, pay treasure work not. Online trading fraud has always been ebay's biggest weakness, Alipay has changed the appearance of this situation completely. The former dating site is also, often become "miss" the exclusive platform, but in the SNS website because the individual has the ability to be cognitive, false and fraud is smack, can not stay, because of the foundation of good faith, SNS also become lively and powerful. This is similar to Taobao, one is to use technical means, one is to use perceptual judgment. Often hear someone in SNS website to change a bag ah, change a cloth doll, although not scale, but this is the front end of business platform.

We can clearly see in the SNS world, people become the real decisive factor, and this technology itself is better integration of human resources, this is in line with the nature of the Internet-resource sharing. This environment is similar to the present "Second Life", where the time is ripe, there will be all the real world purchase and supply behavior. In this virtual society, you may be more real than in real life, because in the case of acquiring more resources, you must show the capital that you can exchange, the more chips you exchange, the more you will be able to achieve your goal. Even if the display is private, it doesn't matter, because there is no secret that can never be airtight, as in real society. Thus, the soul of SNS is the soul of the Internet, from communication to sharing.

SNS the future Whither

Speaking of how to earn money, it is estimated that everyone will be interested, in fact, the SNS division can see the profit model. It has a personal blog, can be based on existing blog profit, have instant messaging function, can refer to QQ and MSN profit model, there is huge flow can directly charge advertising fees, can also develop E-commerce platform, and virtual social platform. In fact, no matter how the charges are no more than two kinds, one is to sell members to the third party, one is directly to the members of the service, I personally think the latter easier to operate. Because people with the same interests are willing to pay for quality services, such as "Car" group, the provision of 5 dollars a car wash service will be overcrowded, but it is easy to lose money.

What is the future of SNS? I think that each site will be different, there may be entertainment, friends, business sites, and so on, which is not good or difficult to judge, but one thing is certain is that the SNS site will be long-term existence and continuous progress, it will continue to change with the development of the Internet people's way of life and thinking. SNS technology will also be widely used in various areas of the Internet, such as corporate web sites. The soul of interaction is exchange sharing and resource integration, as long as the internet still exists, all the people based on this and continuous efforts will eventually see the rainbow.

Finally borrow the words of the Web: Find the best for your books, movies, music, activities, blogs and all the unknown ... (Author Fei-Lou)