SNS Marketing business Value information knock open the door to insert advertising

SNS, is called social Networking services, namely social network service. March 2008, the SNS website of China was founded. December 10, 2008, Buick in the "competition for parking" in the presence of implantable-type ads officially landing happy net.

Buick opened the door of happy net implanted advertisement. Subsequently, the beverage, cosmetics, mobile phones, automobiles and other commodity ads in various forms of infiltration in various components and games, they have in common is well-known brands.

1. The implant of the famous brand

Looking at the brand of happy net, there are Pizza Hut, and brands, Sony Ericsson, Motorola, Buick, Volvo, and so on, happy Net founder Cheng insisted that happy net can only see the first line of brand, not to let users disgust, is the most important principle.

Friends can send brain platinum to friends, can buy Changan car, can also join the KFC suck le Union ... All kinds of ads to deepen the audience impression, in imperceptible to promote the purchase behavior.

2. Multiple-form implants

With the support of Web2.0 technology, SNS realizes group discussion, online chat, instant communication and other functions, and also draws on the blog, album, Game and other entertainment service functions of the portal community, and realizes the unprecedented power of its own function. The types of implants distributed in different applications and components are roughly divided into the following two types:

(1) Detail implantation

The details of implantation mainly refers to the brand, logo and other specific image of the product directly implanted. Happy net in the main props or scenes implanted. For example, to friends of the grain Dojo instant noodles, flashing products at the top of the gift, the audience can see after clicking on the "Storage World good ingredients, release the world really delicious" advertising language, but also "detailed" link to the official website. Again, such as "competition parking", implanted in Changan, Ford, Volvo and other brands of car ads, click on the "buy" vehicles, will show the price and performance of the car, also linked to the official website. In addition, "competition parking" in the introduction of scene implantation, there are Casio scene cards, Dell scene cards.

(2) Integrated implant

Integrated implant mainly refers to the integrated brand visual symbols, merchandise itself and marketing themes, such as the overall form of implantation. The main manifestation of happy net is component implantation and theme marketing implantation. such as "Suction music infinity" for the promotion of KFC launched a summer drink and set. Page load in the audience will be able to see the obvious KFC logo, and then show four different flavors of the "music" products, and are accompanied by detailed characteristics of the introduction. In addition, the audience can also join the "hedonic alliance" to exchange discussions. I have to mention that there is a "Print KFC coupon" link at the bottom right of the page to give the audience a chance to taste it.

In addition, "Yue Live" divided by "props" in the form of implantation, but also the use of the theme of the implant mode of activity. "Yue Live honey kind of open purchase" can be directly linked to the "Yuet Live City Season" activity page. The first to second quarter of the "Yue Live Planting Contest" was launched in May 2009 and October respectively. Cofco Group aimed at the audience, and advocated a simple, healthy and natural way of life product positioning in line with the introduction of theme activities, greatly enhance the visibility of the product. According to a research report by Dai-Ling consultancy, Yue's brand mentions rate has increased from zero to more than 50% in just two months.

3. Presence of institutions and fan groups

June 16, 2009, "Xinhua News agency TV" officially settled in Happy Net, become the first organization users. Subsequently, Shanghai SMG, Southern Weekend and other institutions have been settled. At present, there are more than 150 companies stationed in the network, including 39 media groups, 15 television media, radio and media 23, newspapers and magazines 51. With the help of network platform, the settled organization can release the information quickly and easily, and interact with the fans.

Today's happy, domestic network, the ultimate SNS deduction, the mystery about SNS marketing is also slowly uncovered. SNS in the end how much marketing value, thank me today in particular to explore this issue.

Old Xie thought SNS marketing needs to have the valuable business information very good integration into some user relations network, is the right way! How to fit in? Xie pointed out a few points, I hope to share with you.

1, SNS celebrity

As long as you carefully observe, in some SNS industry, there are some SNS celebrities, they master the industry's basic activities of all users. All, if among these celebrities, invite him to introduce a product, or evaluation of products, the value of it immediately increased up, the reason is very simple, his personal brand has played an important role, but also completed can use its strong relationship network for our SNS marketing, bring very help.

2,sns Photo Marketing

In SNS, especially some female products, photo marketing is often used, because, the product information in the photo is very easy to show, and this kind of practice, and will not make your user groups disgusted, inadvertently, using soft ads, to achieve a good marketing purposes, if the photo is very beautiful or affect people, can also be unlimited replication, to create greater results.

3,sns Relationship Marketing

For SNS Web site, the network hard is only a small part of its advertising value, and its core value is the relationship between people on the chain, how the marketing information penetrated into the user's interpersonal network, and guide its spread and spread is the core value of it. For example, your product has done an activity, such as free to send trial product activities, you can use some of the log function, introduced to you related SNS friends, in the establishment of a very good sentient beings at the same time, reached the goal of marketing. Of course, you can also use your friends to reprint or release some relevant information, more people will join in.

These users are very valuable, and if he is not interested in such products, it will not voluntarily join.

4, the power of the net gathers man "

Any marketing is caused by human activities, SNS marketing, the power of the network is the most appropriate, in SNS, has a very large user groups and user relations you can use.

Lao Xie felt that, in the webmaster every day to care about the flow of the site, webmaster can pay more attention to some of the value of the site media, because, many can be dug in the value of our side, but you find it less eyes, in other words, is the network everywhere is IP, you just need to put the user group you want to recommend to your site, The purpose of your website promotion has already been achieved.

Why old Xie specially recommends soft article to carry on the website promotion, this is one of the biggest reasons. Because only some care, or have the needs of these people, will pay attention to this information, the user's information to the people who need it, this is the magic of soft text, and it is often able to carry out 2 times of transmission, n times spread. For the website brand building, can be helped enormously.

Will be the new year, old Xie here, I hope the webmaster in the next year, can dig out a greater value, more of their own web site revenue greatly improved. Lao Xie QQ4667145240, if you have any network promotion in the confusion or problems, you can consult the old thank me, Old Xie will try to help everyone, or that sentence, to help others, is to their ability to improve.

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