SNS Marketing: The Exploding Internet revolution

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Taobao senior staff Ma Liang (Maguoliang) teacher is my acquaintance for many years friend, if see see Maliang for sale, very happy. Recently, when reading it news, I often see news and reports about Ma Liang's new "Breaking Internet revolution". Now has worked in Taobao for several years Ma Liang, is the first batch of domestic authentic SNS practitioners, SNS experts. Many people may doubt that Ma Liang is qualified to write the first SNS in China? Ma Liang is Wang (founder of the campus net) such SNS experience? I remember at the end of 05, a Wang team of the campus of the net invitation to send mail to Ma Liang mailbox, also opened the Ma Liang SNS career path. After a few years, Ma Liang whether in the Thousand oak net, or in Alibaba, or in the present Taobao, he has been low-key to do SNS related work and research. Last year I was in the domestic time, a chat with Ma Liang, I have persuaded Ma Liang can write the first SNS books, he was rejected.

Now, when I see the exploding internet revolution seems to be a natural bestseller, I started to wonder and disappear as most people on the periphery. Many people say that Ma Liang is an expert in Taobao operations, can make a book a hot sale, it's not surprising; Ma Liang SNS Marketing has borrowed from the Obama SNS marketing idea; some people will say that the marketing of Ma Liang is a bit crazy, crazy everywhere, and some people will say Ma Liang this kind of self talk of the marketing method can succeed, or depends on the " The bursting of the internet revolution itself is wonderful. Then when I was talking to Ma Liang, I began to be impressed by his wisdom.

First, the Internet revolution is breaking out of the book 2 days, in order to be unstoppable in the network beyond a one-time bestseller "The Future Is Wet," 2 days sold 16,000 copies, a sales miracle. In addition, the current "internet revolution" is a book on the top three best-selling bookstore bestseller. This is mainly due to the quality of the book itself, a book can not withstand scrutiny, it is difficult to get big sell. This is like a few years ago, we all said that Ma Yun likes to brag and cheat, and this year? Ma Yun owned Alibaba 100 billion market value and Ma Yun Huayi Brothers One of the three major shareholders, if Taobao can be listed tomorrow, that Ma Yun's empire will make countless people speechless.

Second, do not know is the magic weapon of the Ma Liang, or itself to shun its natural things, "the internet revolution is erupting" from the beginning, it has been the CEO, Bo, academician, professor, doctors and even politicians and other hot recommendation, it is very difficult to imagine. The propaganda of such a great energy is not what the average person can do. From his point of view, seems to have a little Alibaba style, do not follow the pattern of cards. I think this is the internet marketing or SNS marketing, the key point is still word-of-mouth marketing, Word-of-mouth to do well. One or two people speak for you is useless, the key or need a large number of word-of-mouth recommendations, or even from the industry's reputation. I read Obama's English book, which mentions that Obama's success stems from the support of various groups of people, even gay and minority groups. SNS Marketing Widespread word-of-mouth is very important.

Third, Ma Liang book, won a lot of internet companies to buy a lot, many people will say, this is the publishing house PR done well. This is also back to the 1th, in fact, the quality of the book is good, otherwise the publishing house dare not take this big risk. Another point is that three authors are so well-connected in the industry. So here a little marketing revelation is, do marketing or PR propaganda, the key point or hope to accumulate a lot of contacts.

Four, SNS marketing creativity and idea must be new, Ma Liang marketing, whether it is before the proposal event, or now book a series of marketing planning, are very novel ideas. Whether a marketing event is novel is essential for subsequent communication and marketing interaction. A few days ago I saw from Ma Liang's blog, "Obama China, who can tap the gold mine?" 10000 bucks Yes,we can!. No matter what others think of this marketing campaign, I personally see is the activity of sincerity, the author took even the book all royalties 10000 dollars to do so seemingly absurd SNS experiment, commendable. I often see in England, the Yankees can dream, excluding, stay in the theory and experiment, but in the domestic such "stay" experiment, I was the first time to see. In short, I see Ma Liang recently several marketing planning, indeed a more powerful, novel.

Five, I don't know Ma Liang and other authors, or how the press can handle major media and sites, whether from Csdn, pole, Blogbus, if the adjacent web headlines and topics, or from the major websites of the IT headlines and hot news, are full of "breaking the internet Revolution," a book recommended. Also see the book's recommended lineup is also tough, do not know whether the book industry can find the second book has so many of the recommended books. So no matter what marketing, media resources and hot recommendations are very important, SNS itself is very strong, when it hit the media and hot detonated, its influence will become infinitely powerful.

Finally, the expert people look at the doorway, the layman to see the lively, I am also a watch lively. Don't write well, please criticize me.

Zhulipeng written at Cardiff University, UK