SNS Marketing: The New World of marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, with the rapid rise of network marketing, a variety of marketing methods emerge. And from 2002 on the beginning of the SEO marketing means, after 9 years of development and transformation, has gradually matured into the field of marketing "Red Sea", slowly facing the pattern of reshuffle. As with the change of history, since the emergence of the "Red Sea", then "Blue Sea" has quietly debut, that is currently the most popular SNS marketing methods.

SNS Marketing is the use of SNS site sharing and sharing functions, in the six-D theory based on a marketing. By means of viral transmission, let the product be known by more people. From our well-known foreign Facebook, Twitter, to the domestic Sina Weibo, Renren, happy net, SNS has started everywhere, began to integrate into a lot of people's lives. And along with these SNS platform user group's expanding, the SNS commercial value began to reveal the landscape. Just this March, when Facebook valued the private stock market with a new record of $78.75 billion trillion (based on some 2.5 billion shares), only a SNS site was worth a staggering amount. So what is the marketing value of SNS in what place?

Take the current most popular Sina Weibo SNS website, from July 2010 officially opened to the outside world, to this April, Sina Weibo registered users more than 140 million, and is expected to develop more than 200 million users before the end of this year. Such a huge user base is a huge resource, this is the internet for a long time a profit model. A large number of users in this platform to find their own interesting topics, to find their favorite things, resulting in the commercial value is self-evident. Take the recruitment, usually the enterprise recruitment to the talent market or through the professional talent site, now as long as you can focus on a professional person you want, then through his interactive relationship, can find more relevant talent. At present, many enterprises and units already in this way for their own recruit only na Yin.

In addition, SNS advertising value. With the prevalence of social network media, resulting in a "circle" more and more, the so-called "circle" is a common hobby, a common topic composed of an independent user group. And with SNS development, "circle" will become more and more living, more and more concrete. And these concrete "circles", is the internet marketing credibility and transformation of the best place. For example, girls commonly used cosmetics, if in a circle about fashion, to soft propaganda a brand, the effect may be far more than hard publicity.

But in any case, SNS marketing is not a mature marketing model, especially the popularity of SNS in China is not very long, but after all, is the trend of future marketing. As an enterprise, is to look forward to the vision, and eventually occupy SNS marketing this new continent.