SNS new entry threshold: Personal stationmaster hope and the potential of the monopoly or will aggravate

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Social games should be said to be after online games and web game, now the user based on the largest and most interactive game type. It also has the advantage of web games and social interaction. and social games is the lifeblood of SNS website rise and fall. Several major domestic SNS sites, whether it is happy net or Renren, all to social games as the core to strengthen the user base, improve the site stickiness. High-speed growth of the profit model so that SNS site to see the potential, but also let many SNS game developers so quick success, greed. In the development of the game at the same time did not pay attention to the guidance of netizens, "stealing food" brought out a series of social contradictions is one of the most typical examples, indulge in social games has become a net after the Internet addiction is criticized by the community for another major cause of the blame.

The healthy development of SNS website and social game seems to be the trend. Yesterday Webmaster Network admin5.com has a high threshold to 10 million domestic SNS website how desperate every life, the second half of this year SNS site will face new entry threshold, SNS website will usher in the critical period of life and death choice. "Recently, the National press and Publication Administration and the Ministry of Culture in the SNS game market for a series of research work, the main purpose is to set up access to SNS website threshold." Has the industry analysis, the National press and Publication Administration and the Ministry of Culture issued a record approval system motivation is to guide the healthy development of the industry. But in leading the industry development behind, some SNS game research and Development head also began to vomit the bitter. "This disclosure of the wind is likely to be about SNS website approval of the specific content will be released in the recent days." "The latest moves may be a prelude to the regulation of SNS," according to the person familiar with the matter, after the Ministry of Culture and Press and publication has given a timetable for specific measures in June 2010, following the announcement that it would regulate the SNS game.

And not long ago, the Ministry of Culture has launched the "Network Game minors Guardian Project", and several large SNS game companies proposed rectification content. SNS site In addition to apply for the new network games operating activities of the Internet cultural operating units in addition to meet the relevant provisions, but also should have more than 10 million yuan registered capital. The promotion of access threshold for the SNS industry is indeed a blow, and for the third party of social game developers, is undoubtedly a thunderbolt, some small developers at risk. At present, in addition to several large SNS sites, there are not several SNS sites with 1000 yuan registered resources such strength, and social game developers, not to mention, some innovative game developers are only in the initial stage ...

According to the latest Internet industry data from the ministry, the total number of netizens in China has reached 404 million, with social networking sites reaching 191 million. The expansion of the user base of social networking sites will create opportunities for the next round of social game growth. Crisis is always accompanied by opportunities, and the burst of opportunity brought about by a series of contradictory conflicts is the root cause of the crisis. Just like a series of rectification for personal website, the promotion of SNS entry threshold is undoubtedly a kind of attack on the suspected yellow and violent problems in this industry, which is also to standardize the market and create a healthy development environment. Regulation shuffle may be unavoidable, is about to begin, we have reason to believe that SNS still bright future, but the development of the inevitable sacrifice, in this access threshold of the improvement, will also bring some problems.

Personal webmaster look and sigh

SNS website even if the entry threshold is very low, still is the individual stationmaster looks and sigh of the forbidden territory. SNS site not only needs a lot of technical input, in order to continuously develop new components and day-to-day maintenance. Only constantly happy with the new components, to maintain the user's attractiveness and freshness, in order to stabilize and explore the profit model. And for strong technical support, there must be more powerful funds backed up. In the past, the personal stationmaster may not have the abundant technology and the fund strength as the support to dabble in the SNS profession, cannot like does the profession station, the place station, may boldly try. But with the development of their own web site and the accumulation of technical funds, some big personal webmaster, can also try to combine their own local websites and industry stations to develop the SNS function of the website, or wading vertical industry of small SNS website. such as well-known stationmaster Jijun love gathers, belong to the vertical profession small SNS website. However, if the entry threshold is really issued, 10 million registered capital requirements may be like the Forum special record of 1 million registered capital, like an insurmountable mountain as horizontal in front of the individual stationmaster, let you be deterred, can only empty sigh. Although there are policies, there are countermeasures, you can make another odd path or to return to the second, but can not really is the attempt under SNS, how much for personal webmaster is a regret.

The potential for monopolization will be aggravated

Here, the monopoly refers to the current SNS market several well-known websites of a single large. The emergence of SNS entry threshold, will be a lot of small achievements or has been a budding SNS website shut out, if really strict implementation of the site is not a few. Can satisfy this condition SNS website perhaps only happy net, Renren, these large-scale SNS website. Facebook-led social networking sites in foreign countries are in full swing, domestic is such a scene, not let people feel helpless. And April has been the news that Facebook has entered the mainland Internet, if so, for the domestic SNS market is a big impact. In this case, the domestic several large SNS Web site to increase research and development and investment to withstand the competition of foreign forces +sns access threshold cleaning Market two "flood" under the impact of small and medium SNS website has no foothold.

And as SNS innovation support social game developers, face access threshold, but also want to cry without tears. Originally this industry is sandwiched between policy and SNS website, the development has been struggling. First, it is divided into fewer. Although social games create great value for SNS, they are not divided into many. At present, more than 80% of the domestic social Games monthly income is thousands of yuan, SNS platform to take most of them. Even the highest proportion of Renren, developers can only get 60%. But if you switch to other platforms, developers earn only about 40%. This for the development of third-party development companies, but also short-term help, not long-term maintenance. This has also led to many SNS companies to "go to sea" to find opportunities, and Japan and South Korea and some of Taiwan's Web site to seek cooperation.

Some Third-party application developers who are quite active on the SNS platform how they are defined as legal personality and normative provisions, for those small teams only a few people need to have an independent legal personality and tens of millions of yuan registered funds, which is the focus of regulators should be concerned and urgent issues to be solved. Third-party developers of the plight of the small and medium-sized SNS Web site can not seek more cooperation, or even simply found that can not provide component development companies to cooperate. There is no more technical support on gaming social components, and more users and markets will not be available.

Personal Webmaster's not involved with their own industry monopoly, will be the threshold of promotion, SNS industry will be directly facing the problem. This is likely to lead to the depletion of the source of innovation in the industry and the lack of momentum of development. Standardizing management while lowering the threshold may make the industry develop better. (Text/triumphantly)