SNS Retrospect and Prospect (vi): What is the future of SNS?

Now there are more and more http://www.aliyun.com/zixun/aggregation/9105.html ">sns Web site was born, then, SNS exactly what charm?" What height can it achieve? What is its future? In SNS review (i) It is the candidate who is most likely to challenge the existing pattern in the future, but it is not necessarily a reality. Although it has a good structure, has a human relationship based on a variety of applications, but it can truly become the real king of the future, but also depends on a number of factors.

One of the important factors is whether SNS can form a mature relationship chain, the establishment of a mature relationship chain to lay a solid foundation for its development. If it is not possible to establish a mature chain of relationships (i.e. the strong relationship between users), the future of SNS will be fragile, and its long-term development can hardly be supported by application alone. This is especially true for the new SNS Web site, because some traditional internet giants have a good first-hair advantage, has a lot of user accumulation, has a wealth of resources, with core advantages of products, such as QQ do zone, it can build QQ instant communication above, Let the original has established the relationship chain further consolidation and development, Sina's space in the very popular blog based on the very easy to copy any SNS the latest popular applications and so on.

For the successor, its future depends on the accumulation of users, and the accumulation of users rely on a variety of users to meet the needs of the application, the second is whether through the interaction between these users and personal data storage finally formed a good relationship chain. That is, it is not the ultimate way to become a habitual internet lifestyle for people to communicate and get information.

As a new establishment of SNS, it is not only to attract new users, but also to dispel the great advantages of traditional applications, such as the formation of a mature relationship on the basis of QQ instant messaging pressure.

This is not easy for newcomers, so, in the foreign SNS can reach the height, in China and certainly can, depending on the reality of China's Internet, but also depends on the future of Chinese Internet users to communicate habits. If the Chinese Internet users can not be SNS as their starting point for communication on the Internet or at least is an important way, but continue to use IM or other, then China's SNS can not be born in a truly independent sense of the Giants.

On the Internet, IM as instant messaging, become the basic needs of people on the network, it is also a way of communication. QQ through the accumulation of mature user relationship chain, such core competitiveness, in the current situation is difficult to be surpassed.

Therefore, for the current SNS entrepreneurs, if only the use of open source software, through the usual way of promotion, even the vertical SNS, it is difficult to stand out.

What's important? is how to borrow SNS this new way of communication, to meet the needs of users to provide what unique services? If not, then also do not try to do SNS, the formation of this relationship chain is not an easy thing. (Text/Huang Liang)