SNS user growth has reached saturation point

Social networks have reached a saturation point in some age groups.

Social networking has now affected most Internet users in the United States and has become an important part of their lives. Thanks to Facebook's rapid development, updating status, commenting, and sharing links with friends have become a daily activity for millions of of people.

emarketer, a market research firm, reckons that nearly 150 million U.S. Internet users will use social networks through a variety of devices this year, at least once a month, and 63.7% of online users will enter the site. But as social networks reach a saturation point, the era of double-digit growth is over. By 2013, 164.2 million Americans (or 67% of Internet users) will use social networks.

Debra Aho Wiliamson, chief analyst at emarketer, said: "With fewer new users in the future, social networking users will be more experienced and discerning about the people and brands they want to touch." "Meanwhile Debra Aho Wiliamson is also the author of a new report on the use of American social networks: 2011 User Statistics and Behavioral trends" (US Social receptacle usage:2011 demographic and behavioral Trends).

Although social-networking audiences have expanded to a significant number of people from the Generation X generation, the younger generation is still the most typical representative, active and enthusiastic. In the past two years, there has been an increase in the use of some groups of older persons, but in the next few years the increase in this population will become less evident.

More than half of internet users are aged between 45 and 64, and four-fifths of online users between the ages of 12-34 will become fixed social network users in 2011. The most permeable of all age groups will remain in the 18-24-year-old group, with 90% of Internet users using social networks this year.

"In the 2011, social networks will need to strengthen their relationships with users, especially those aged 35 or above, in order to maintain their enthusiasm," Wiliamson said. "Marketers and media companies can play a big role in this, They enable users to keep in touch with social networks by creating user experience, because in social networks people can refer to other people's experiences, transactions, and satisfaction, which cannot be found elsewhere. ”

This article is compiled from Emarker, click here to view the original.