SNS website first "household" mobile phone terminal, happy net and Sony Ericsson who dip who's light?

One side is in the loss of adherence to the entertainment marketing concept, specializing in the young market of mobile phone maker Sony Ericsson. One side is in the SN s domain striking, in the domestic rapid rise of internet upstart.　　June 2, Sony Ericsson released 4 based on the W CD M a standard 3G new machine, and embedded in these entertainment mobile phone related client programs, become the first domestic SN s website settled mobile phone terminal. At present, net users have reached 30 million, Sony Ericsson is the global share of the top five handset manufacturers.　　In the mobile phone sector, the combination of the Internet is Nokia's first concept, it is clear that Sony Ericsson now has the intention. Stick to the entertainment to enter the Internet hardware has not played too many tricks, shape is a matter of opinion.　　Sony Ericsson has also started targeting the internet, opting for the first step towards a happy network for young consumers. Earlier, the news that Sony Ericsson is raising at least 100 million euros to ease the capital dilemma, and the first quarter of this year net loss of 293 million euros.　　The main way to improve performance is to increase revenue and expenditure, but it is difficult for big ships to turn around and cut open source. "The operating conditions in China are better than global performance.　　Sony Ericsson has told reporters that Sony Ericsson China has chosen a relatively conservative strategy to dig deep into the original advantage of the market ——— young consumers, which is somewhat coincide with the happy net. Cooperation does not exist exclusivity "as China's 3G formal commercial, consumer demand for entertainment has produced a qualitative change.　　Lu Jianseng, vice president of Sony Ericsson Group and head of China district, said. Is this an opportunity to recreate Sony Ericsson's brilliance? At present, including Nokia's mobile terminal design manufacturers, and SN s service provider Such seamless connection is only Sony Ericsson. However, it takes a certain incubation period for the user to use the SN s software on the mobile phone. In addition, to net as the representative of the domestic SN s website is mainly facing the computer at the same time there are leisure office workers.　　Mobile phone SN s can only catch a few enthusiasts at the beginning. It is unlikely that 30 million users will be able to convert to Sony Ericsson's mobile subscribers. But this large enough user base is enough to excite the latter.　　For happy NET, settled mobile phone platform is created in the domestic SN s field another first, gimmick full.　　From the current "face" look, both sides have earned the "eyeball", but long-term development, happy net seems to be able to benefit more. Happy NET general Manager Cheng expects that in the next two or three years, the mobile Internet in the SN s business will be more than the traditional Internet traffic and popularity. He also said that many future mobile phone platforms will have such a client.　　Under the meaning, happy net also appears in various JA V a even s ym Bian, W indow s M obile platform, the two sides this cooperation is not exclusive. Newspaper reporter Fangnan Intern Zhang Yiqi