SNS website is a natural carrier of lbs, the cumulative scale effect of SNS users

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Trapped in the impact of the lack of potential users, check-in category lbs (Mobile location services) Market growth rate has been unable to break through. A few days ago, with a large amount of users and strong user relations SNS Web site to further explore lbs service, and in everyone's position function of the client to join the glutinous rice Network of group purchase and promotional information, to explore SNS network services and lbs combined with the new profit model.

The cumulative scale effect of SNS users

Market research organization data show that the first quarter of this year, China's check-in category lbs market Cumulative users up to 6.55 million, the chain growth rate fell sharply to 26%. In fact, there has been no breakthrough in the development of global lbs, beset by a lack of potential users and a lack of clear profit patterns. In February this year, JohnD Oerr, a partner of the Kaiser China, first proposed to add the hottest three internet nouns social (social), local (localized) and mobile (moving) together to create a new Solomo concept.

A few days ago, the domestic SNS website Renren put forward, will carry out Solomo concept this year, explore SNS Network Service and lbs combine mode and SNS new profit model. According to the relevant responsible person, Renren will bring social attributes to mobile clients, and on this basis to add the concept of lbs, fundamentally changed the user's Internet and communication methods, in addition to the vast user network itself can promote the popularity of LBS.

It is understood that Renren Solomo provides services including social+local, that is, through the check-in function in the position of a column, you can clearly see the distance between friends and users, as well as local+ E-commerce, in the registration function to join the glutinous rice net of the purchase information, Based on the location of the user recommended group purchase products. It has now been extended to coupons and venue activities.

"sns+lbs can redefine everyone and the value of what he publishes," says Wu Jian, vice president of Renren. LBS has increased the ' latitude ' of location for SNS applications, not only to learn what you are doing, but also to know where you are and how communication between people becomes more authentic and greatly increases social relationships. ”

SNS New Profit model

At present, Renren has more than 30% users on the phone every day. Wu Jian that SNS new profit model will be based on the Solomo "for example, Renren's group buying site glutinous Rice Network is not simply relying on Renren user resources, effective use of user location, to provide more close to the user's services." For example, through Renren Mobile client, to a certain area, Renren will tell the vicinity of what glutinous rice group buy information, users can implement this purchase on the mobile phone, this is the SN s website to the direction of mobile commerce development. ”

Market Research Institute analyst Dongxu that the current SN s Web site's profit model is divided into advertising revenue and user Services two parts, of which the most important source of User Service income is the "game" and "electric dealer." For everyone, will be lbs, SNS and group buying to combine, is based on its own internal resources of a whole and also the future of SNS website development trend. "This development model, one depends on SNS end of the user flow, the other side depends on the electrical business end of the business resources, the future everyone needs to create a more open mobile Internet platform to absorb more commercial resources." ”