SNS website marketing: A friend equals 1/10 burgers

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Earlier this year, the American fast food giant Burger King made a very creative marketing on face book, removing 10 friends to get a free one (real burger). It is understood that a total of 82,771 Facebooer participated in this activity, and the number of friends deleted has reached 233906. Finally Facebook stopped the game. However, it should be said that the Facebook marketing effect is obvious.

In order to avoid being the user rejected by the new, SNS Web site out of every possible effort, in addition to the development of a variety of games, but also with the network of entities to carry out joint publicity. Domestic SNS website is also unwilling to people.

The new SNS community of hotel chain

According to the introduction, 7 days hotel chain in their own new site called "Happy Seven Days" SNS community, to provide members and travel-related help tools, such as weather, maps, urban life and mutual assistance. Also offers a variety of travel service solutions, such as 7 days Hotel + star Month Alliance hotel, as well as car rental, air tickets, insurance and other related specific travel services online.

In addition, the site also follows the popular game mode, launched the "Happy Hotel" game. By inviting friends to stay in their own hotel, the resulting game points can be converted into 7-day points.

Tourism Outdoor site has been leveraging SNS to play an advantage

For some of the tourism outdoor sites, the emergence of SNS, but also let its development, such as outdoor Data network (www.8264.com), travel Intranet (www.lvnei.net) and other sites with a strong "donkey" members, to carry out a variety of interactive activities. I believe there will be more and more travel agencies and other industries to join in.

Marketing Interactive appearance SNS website

In fact, the current use of SNS network marketing cases everywhere.

Prior to this, a juice brand with the domestic large-scale SNS Web site cooperation, through the "vegetables" game, so that the participating winners received a box of the brand of juice. Connect the virtual game with the real prizes, the site thus rally popularity, and the business is therefore to achieve the advertising effect.

Another ice-cream brand and a SNS Web site development of the game, is to require users to buy in the real world their designated products in order to get the site in the game of rapid upgrades and "advanced Gifts."

An Internet lab researcher points out that this kind of social network marketing is officially surfacing. One is the precision marketing based on user information, the other is in-station interaction.

White Collar Winny told reporters, for SNS website such "bundle realistic discount and lottery content interactive game is very happy to participate in."

Digital manufacturers borrow Power SNS website

Social networking sites are growing on the internet, and big-name advertisers are taking advantage of it, with the most visible digital products that are most closely connected to the Internet, according to data released by the research firm comscore. Many smartphone makers will install SNS software in their handsets to cater to their consumers ' tastes.

For example, Nokia's most mobile phones are equipped with Face book software, and Sony, Samsung and other manufacturers have been launched this year with WiFi wireless digital cameras.