SNS website promotion-How to improve the open rate of mass mail and click-through

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Because in the past work often use of mass mail to increase user stickiness and increase the company's earnings, if there is time I will write a series of mass mail promotion experience: Mass mail production, the accumulation of mailing list database, how to reduce mass mailing is treated as spam 、...... Today's topic is how to improve the rate of mass mailing and open rates, is the mass mailing group, mass mailing title, mass mail content, mass mail pictures of the processing, reminders of the sending of mail, mass mail sent.

The following to the Listener net mail mass marketing to analyze

Case：

Message title: [Listener Net-Chinese music community] FAOFAO invite you to join the listener network--Chinese music community, and become a friend of Ta

Message content:

Listener Net--Chinese music community

Dear Friends:

FAOFAO invite you to join the Listener network-Chinese music community, and become TA's friend Faofaohi, I am FAOFAO, in the Listener network-Chinese music community set up a personal homepage, invite you to join and become my friend please join my friends, You will be able to understand my current situation through my personal homepage, share my photos and keep in touch with me at any time.

Invitation PostScript:

Please click on the link below to accept your friend's invitation:

Http://www.tingzhe.com/invite.php?u=2&c=646247a08ff545f5

If you have the listener network-the Chinese music community above the account, please click the link below to see my personal homepage:

http://www.tingzhe.com/space.php?uid=2

Listener Net--Chinese music community

http://www.tingzhe.com/

2009-04-23 00:01

This message is automatically sent by the system, please do not reply directly.

Mass Mailing Group

The choice of mailing list, which is related to the integrity of your mailing list database (I will write a special article on how to create a better mailing list database) The open rate of mass mailings depends largely on the objects you send, such as sending a "2009 auto industry Report" to a "non-mainstream" , you can think of the results.

Second, Mass mailing title

1, the title clear: Mass mailing theme, must accurately describe the content of the mass mailing, the user from the title can clearly know the content of mass mailing, in order to attract a specific user group to read; for example: [Listener Net-Chinese music community] FAOFAO invites you to join the listener network--Chinese music community, and become a good friend of Ta. The title is clear, and it also plays a role in attracting the user's curiosity, and he wants to see who FAOFAO is. The listener net has what kind of net.

2, Mass mailing title in the display, the general show a paragraph, rather than all show, so the most influential information on the first part of the title;

3, a mass mailing title close to the current industry hot topics, hot technology and hot products, the most concerned about the user to provide answers, can only be through the content to attract readers to read in-depth.

such as: Now to your mother and infant group to send: "More than the United States" knot Shek Mun ", definitely hit the super high!"

Third, mass mailing content:

1, the length of mass mail should not be too long, should not be more than three screens. There are many users have to print mass mail reading habits, in the production of mass mailing page and level three page, to take into account the user's habit, to facilitate the reader within a page, you can print out the required content.

2, Mass mailing article content selection, according to you send the group of interest point of choice, if can be made personalized mass mail that is better. Users can get real benefits from mass mailing, customer promotional articles, and less recommended.

3, for mass mailing content, or need to edit the content of the "charm", for mass mailing article clicks, the proposed incentive mechanism to encourage editors to provide popular articles, for example, an article clicks more than 50 times, the reward of 10 yuan or more. The purpose of this is to enable editors to fully understand the industry's hot spots, to cultivate editorial professional sensitivity, grasp the pulse of the industry, take the initiative to seize the user mentality.

4, according to the previous five-week clicks in more than 10 of the article, make a click Distribution map, summed up the mass mail "hot" click. Based on this summary, you can instruct the editor to place the appropriate article in the right place.

5, with the user interaction, the user needs to respond to the content, such as online surveys, should be placed in the top position of the message. Tell users what they want them to do in the title of the article.

6, analysis of user habits, through the technical analysis of the user's habit of clicking on the article each time, to understand the user's point of interest, push to send personalized mass mail, the case of the mail in fact as long as the focus is two connections. And with a picture of a beautiful woman, whether female users or male users see the Listener Web Invitation link, will click into, of course, men click More active.

Four, the mass mail in the picture processing:

1, currently around 60% of the mailbox can prevent picture download, you can use the "above-the-fold" design to reduce the impact of blocking pictures. In this area, the company name, date and other important information should be included.

2, mass mail Head pictures into GIF format pictures, to increase the dynamic effect of mass mail.

3, in the mass mail appropriate use of pictures, picture and text ratio to balance, in the picture with "Alt" label. You can also add a text link next to the picture to avoid downloading it.

4, exquisite pictures or charts can effectively attract the attention of users, the picture to click. The proper addition of pictures in mass mailing templates increases the vividness of mass mailings.

5, the choice of advertising pictures, large advertising can be visually attractive.

6, in the mass mail to add the editor, as well as the editor's cartoon head, so that mass mail more "approachable."

In the case, the picture of the message is handled very small, and it is sent in the form of beauty, appealing.

V. Send reminders

1, in the user subscribe to mass mail or download the leather book, you can immediately send a reminder mail, prompting users to subscribe to what services. In a reminder message, introduce the content associated with the product that you subscribe to, tell the user more services that can be enjoyed, and enhance the user's loyalty.

2, if the user unsubscribe mass mail, you can send a directional other service ads, to stimulate the user's reading interest.

Six, mass mailing page at the bottom of the change

1, at the bottom of mass mailing page, add "subscribe" mass mail button and "print" this page button, at any time to remind users to register.

2, in the mass mailing page at the bottom, add "unsubscribe" button, on the one hand can increase the user experience, appear humane; On the other hand can filter some of the non-potential user groups, of course, they have to submit a withdrawal questionnaire to analyze the user's real needs

Vii. Other

1, the application of bulk mail sent by the dedicated domain name, can effectively improve the sending of mass mailing success rate, reduce the chance of being treated as spam,

2, in mass mailing before sending, fully consider the user's reading time, the best mass mailing time is Tuesday to Thursday.

This article starts in stationmaster net http://www.admin5.com reprint please indicate source from the listener net http://www.tingzhe.com please keep the connection.