SNS website pushes new threshold

"The second half of this year's SNS site will face a new entry threshold, SNS site will usher in the most critical period of life and death choices." According to people familiar with the matter, recently, the National press and Publication Administration and the Ministry of Culture in the SN's S game market for a series of research and development work, the main purpose is to establish a new threshold for SNS website. Some people in the industry analysis, the state press and publication Administration and the Ministry of Culture issued a record approval system motivation is to guide the healthy development of the industry. But in the direction of industry development behind, some SNS game research and Development head also began to vomit bitterness.

SNS new entry threshold is expected to be released recently

"This disclosure of the wind is likely to be about SNS website approval of the specific content will be released in the recent days." "The latest moves may be a prelude to the regulation of SNS," according to the person familiar with the matter, after the Ministry of Culture and Press and publication has given a timetable for specific measures in June 2010, following the announcement that it would regulate the SNS game.

According to a recent Internet industry data from the ministry, the total number of Chinese netizens has reached 404 million, with social networking sites reaching 191 million users. The expansion of the user base of social networking sites will create opportunities for the next round of social game growth.

Social gaming also has the advantage of web games and social networking, and is likely to usher in the next round of rapid growth on the basis of a huge user base. However, as the market expands rapidly, relevant regulators are aware of the problems in the rapid development of social gaming. One of the main is that some SNS operators to be able to achieve faster profits to make some games suspected of yellow, violence and other issues. Therefore, the national press and Publication Administration and the Ministry of Culture in the SNS research work, the focus is to solve the SNS game content must be approved in order to market the issue of operation. In the future, the regulation of SNS games requires it to handle "three certificates" like ordinary online games, including the certificate of Intellectual property, the license of the Ministry of Culture and the version number of the press and publication administration.

SNS game is "stuck" key

According to the reporter understand, the Ministry of Culture has recently launched the "Network Game minors Guardian Project", and several large SNS game company proposed rectification content. SNS site In addition to apply for the new network games operating activities of the Internet cultural operating units in addition to meet the relevant provisions, but also should have more than 10 million yuan registered capital.

This further elevated the SNS operator's entry threshold. But from the current situation, there are not a few SNS sites and third-party application developers have such financial strength, this rule may make most of the developers deterred. "Kai Technology Co., Ltd. deputy general manager said that 10 million yuan of registered funds has become the most difficult for them to go through the game of a hurdle." At present, more than 80% of the domestic social Games monthly income is thousands of yuan, SNS platform to take most of them. Even the highest proportion of Renren, developers can only get 60%. But if you switch to other platforms, developers earn only about 40%. Some Third-party application developers who are quite active on the SNS platform when they are defined as legal person status and normative provisions, for those small teams only a few people need to have independent legal personality and tens of millions of yuan registered funds, this is the focus of regulators should be concerned and the urgent problem to be solved. ”

In Kai's opinion, how much is not the biggest problem, the transparency of social platforms is also an important factor affecting the interests of developers. "If each month's income figures are not truly transparent, the results will not benefit developers." "In addition to the domestic SNS website users are accustomed to free games, the acceptance of the project is poor, the domestic social network profit situation has become a common failing in the industry." ”

"We want the authorities to differentiate between the filing and approval of large and small games," he said. For some small SNS game, the threshold of 10 million yuan is too high, this will be some small development enterprises shut out. It is best to expedite the approval process or open the approval channel specifically for SNS games. Because SNS game content is simple, the enterprise quantity is many, the development cycle is relatively short, wait for a long time queue. "Some developers said.

"The development of SNS games to achieve tens of millions of registered capital is not easy, if again for the ' three certificates ' to pay a small fee, these companies are likely to be forced to give up, or turn around to the overseas SNS Platform for Development. China's internet is actually very poor, small companies are not easy to live! Thousand Oak Group CEO Chen Unbearable Feeling way.

SNS companies to "go to sea" to seek opportunities

Complain to complain, some SNS game research and development enterprises face the rising threshold only "obey". Since the end of last year, there have been a number of SNS websites and research and development companies in the press and publication administration for the record, and in March-April this year formed a "record tide." But according to reporters, some developers have found some solutions-borrowing licences.

In addition, the survival status of the contrast, so that domestic developers are planning to go to sea strategy. At the same time, rockyou and other global-oriented game publishers to China and the Chinese SNS social game developers to help the domestic SNS game developers to find a shortcut to the sea.

"There are a lot of research and development companies and foreign platform operators to negotiate, hoping to achieve ' by boat '," Kai said, "Like us, many companies are in a dilemma." Many developers have the intention of perfecting their products on the domestic platform to operate on the global platform of Facebook, of course, the need for a fair amount of promotional costs on Facebook's global platform, which also makes developers afraid to act rashly. Now the government has set too high a threshold to start strict regulation, which makes many companies have to put the ' sea ' things back on the table. ”

has been out of the country SNS research and development of the head of the Burson has also openly said that in the foreign development is not easy, opponents unusually strong. It took three months to set up an overseas payment channel, and the process was so complicated that it had cost more than 1 million yuan so far and the benefits were not present.

"We will also survive in the current dilemma of the market." Kai reluctantly said.