SNS website should be promoted by Word-of-mouth marketing and search engine marketing

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According to Analysys International (Analysys analysys) "China SNS Market User Survey Report 2008" Research found that through the real life of friends introduction or online game introduction is the most important way for users to learn SNS website, It can be seen that the existing interpersonal network is the most important basis for the spread of SNS, and the invitation letter also has a ratio of 17.6%, indicating that viral marketing is also an effective means. It is noteworthy that more than 1/3 of the users through the search engine to learn SNS website, SNS website should pay attention to search engine marketing.

Analysys International (Analysys Analysys) Recommendations: In the realization of Word-of-mouth marketing at the same time, SNS website should also attach importance to the site's search engine marketing, often to the site to optimize the keyword, if necessary, can buy the keyword to promote.

Research definition

Analysys International (Analysys Analysys) is defined as: to provide users with online dating services website.

Analysys International (Analysys Analysys) currently makes dating sites mainly divided into the following categories:

Friends: Based on the emotional needs of the internet to make friends, interactive behavior;

Business class: Based on work needs, online or offline to make friends, interactive behavior;

Life Category: Based on the needs of life, such as shopping, rent and other needs of the interactive behavior;

Comprehensive Category: refers to including the above three kinds of services and other services.

SNS is a form of network dating, English social receptacle service shorthand, social network services. SNS is aimed at helping people to set up Internet application service of social network. The essential difference between SNS Web sites and general dating sites, such as most dating sites, is that they must conform to the "six degree theory", where friends can see each other's friends list. In line with this principle of the site can be called SNS dating site.

Research methods

This survey is divided into two parts: Online user survey and analyst in-depth interview. The data collected from the data analysis and processing through SPSS, and on this basis to write a report, the total number of recovery questionnaires 1372, and after the elimination of incomplete questionnaires, strict logic, weighted proportion of processing, and finally obtain a valid questionnaire of 1092.

Online User Research

The specific method is to put the research questionnaires on the site, and in the portal site, professional sites, such as SNS users more centralized VUE site set up research links to promote joint referral, by the user actively participate in the form of questionnaires to obtain information.

Total recovery Questionnaire Quantity 1372, first eliminated invalid questionnaire, then carries on the sample weighting processing according to the analyst qualitative analysis result, finally obtains the online Enterprise investigation effective Questionnaire quantity is 1092 copies database

Analyst in-depth Interview

Mainly for the main SNS manufacturers. According to the screening of the key business visitors, the analyst made an appointment to the designated location for in-depth interviews with the interviewees. A total of 10 in-depth interviews. To revise the point of view in this article.

For more information about SNS market users in 2008, please refer to Analysys International (Analysys) "China SNS Market User Research Report 2008" or contact Analysys International (Analysys analysys) customer service department.

Research Notes

The industrial analysis provided by Analysys International (Analysys Analysys) is mainly based on industry macro data, end-user quarterly survey data, manufacturer's historical data and quarterly business monitoring and analysis, using market research, industry research and manufacturer research methods. Mainly reflects the market status, trends, inflection point and rules, as well as the development of manufacturers.

We believe that the data obtained through market research and industry research methods can accurately reflect the industry trend and change law within the accepted error range of industry.

The research results obtained through professional research methods are designed for reference of decision making. The actual data of the manufacturer, please check the financial report issued by the manufacturer.