SNS will surpass forum to become the foundation and main body of future community

The recent SNS in the vertical application further obtains the implementation, including SNS and the network game, the SNS and the Electronic Commerce Union, for example Giant's Kings 3 SNS, the Alibaba "the network" and the Net Sheng technology "The businessman Pulse Circle" and so on, this foreshadowed the SNS in the Internet application further deepens, SNS is not only a comprehensive interpersonal network communication and entertainment platform, but also in the vertical field will be very good application.

And about how SNS into their respective fields, should be based on their own business characteristics and the advantages of SNS combination, out of rhythm and posture graceful dance, in the "New SNS website: and SNS dances need to find fit rhyme" A text mentioned, here is not only a new site, In fact, those who have the traditional accumulation of web sites, more with the advantage of the application of SNS, because there is accumulation, with the user's data, through the SNS data exchange can play its advantages, and finally set up with a certain area of application of the community, establish a strong relationship with the network community relations, This is easier and easier than setting up a SNS site without any foundation or basis.

Can be from the game and E-commerce in the application of SNS to get inspiration, of course, ultimately, with their own traditional business and have accumulated a good combination.

Some game makers, for example, have introduced SNS communities based on a game, let the user in the game generated data through SNS community record and display, the use of SNS information recording and dissemination of characteristics, on the one hand can facilitate the game users and users of communication, such as their own latest dynamic, assembly requirements, etc., It can also facilitate communication between the user and the game operator, such as the game planning, and so on.

But in the electronic commerce can according to the original product, lets the customer and the customer communication is more convenient, the consumer and the business-to-business aspect may have the different, but based on the trust demand, based on the customer accumulation and the relation management demand, based on the information fast circulation demand and so on can through the SNS to play. Specific products still need to be combined with existing business, to achieve data interoperability, and finally provide better business contacts platform for their own web site development lay the foundation. This is not only a large B2B,B2C site, small and medium-sized sites should also have their own SNS products, and ultimately to form their own community efforts, which is to gain a competitive advantage in the future an important aspect.

Not only online games, E-commerce, other network applications can fully utilize the advantages and characteristics of SNS, combined with the advantages of existing products, and finally form their own community, to build their own site's core competitiveness.

Overall, the combination of SNS and traditional products will be more and more in-depth, the key is to fully the original product data through the SNS information communication mechanism to activate, in addition, to make full use of SNS social relations network, so that users can through the traditional product information to form a truly effective interpersonal network.

In addition, in the long run, the future of the community will be SNS based community, the forum at present although there are many, but also very strong, but this is the product of history, it has been a lag behind the era of Internet products. The future of the community can not be built on the basis of the forum, it has lagged behind in the way of communication, and SNS group products can also replace the role of the Forum.

Community is one of the basic attributes of the Internet, the community has a bright future, and the foundation of the community future is SNS, not the forum or other. (Text/Huang Liang)