SNS's profit model and initiative game built-in AD IGA

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The game built-in ad IGA is also wool. SOCIAL game has tried, interactive, improve the quality of the game, fun and interactive, enhance the user experience, do the initiative IAG, let users accept without disgust.

Some people may not know what is SNS, but know happy net. Some people may not know happy net, but know QQ farm or grab parking, buy and sell friends and other games. In fact, the rapid popularity from happy Net has come, SNS has been the application of the popular, the major sites have launched their own SNS (news, NetEase SNS "dream Life" is currently in beta). But the hot, the rivers and lakes do not believe in tears, the market does not necessarily believe that sentiment, the market only believe profit.

Think of the original blog, a time swept across the river, almost no one knows nobody. But its spark did not last long, and finally became the major web site standard end. Now SNS and the original blog, although popular, but there is no mature and effective mode of profit. Happy Network as the representative of SNS website will repeat the same year's blog, this is a need to seriously consider the problem. The author (Sina blog Network name: University of Clay professor) that SNS and the effective combination of web games is an alternative way. But the problem is how to combine and how to combine effectively.

Like SNS, the game built-in advertising IGA is also a proposed for many years, but so far there is no mature and effective mode of profit. IGA always seems to make people feel wool. Over the years, the major authorities and industry-class people are optimistic about the broad market prospects, but when it comes to the real profit situation will make many people silent. As many people think, we are already surrounded by advertisements, and all kinds of advertisements are overwhelming. If you add ads in the game, it is likely to severely reduce the user's experience, which is the giant, NetEase and other online games big guys have not yet a major attack on the IGA Market direct reason.

If it is possible to add IGA to a large online game, it is likely to have a lot of damage to the gaming experience, what about the inclusion of IGA ads in the Web game? In fact, there has been a web game has been tried, and more than one game, as I know there is a "hula Ring" web game is a typical IGA mode game. How the concrete effect is unknown. In addition to independent web games, there are SNS site social game made a try, it is said to have achieved good results, such as happy Happy Farm and Yuet live cooperation, love apartment website and Garnier cooperation.

Perhaps, SNS and the effective combination of the webpage game really is an optional road. Back to the question raised above, the core of the problem is how to combine and how to combine effectively. From the Love Apartment website and Garnier cooperation, the user in the process of playing to understand the composition of the Garnier and was instilled in the concept of high quality Carney. Then through the spread of word-of-mouth effect, so that the social game with the combination of IGA ads have a good effect. And by playing the game users can gain charm value and so on. This way, on the one hand, the player in the game to obtain the fun, on the other hand advertisers to achieve the purpose of advertising.

Analyzing the built-in ads for this game, it's not hard to see that there's no such thing as traditional banners or floating ads trying to force users to understand ads. But in the SNS set up the interesting game, lets the user take the initiative to play the game, obtains the interest at the same time also understood the advertisement content. The realization of the user and advertisers and SNS website three win.

The author thinks that this can let the user take initiative to participate in the initiative game built-in advertisement, to solve the SNS profit model and the game built-in advertisement IGA's profit problem should be a good attempt. But from the depth of consideration, SNS and IGA's profit problem still has a longer way to go. Look forward to SNS and IgA tomorrow better.

Welcome to Professor Http://blog.sina.com.cn/tangax of the University of Klein