So SEO is to build chain or fake

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SEO industry last week a very sensational thing. A British SEO consultant, wrote a completely unfounded fake news, placed on his client's website. The effect is that a 13-year-old boy, in the name of his father to the credit card company to apply for a new credit card, and then card prostitutes, to the motel to play games ...

The whole story is written in a good, and true, but in fact it was built behind closed doors.

This kind of news quite attracts the eyeball, in the social website was shuffled, on Digg homepage, was dug 2000 times. His client should be quite satisfied, as more than 1500 external links were brought in within a week. Even the mainstream media have reported the news, and printed newspapers.

The SEO consultant may feel that he should share this story with other people, perhaps to show off, so in his blog to expose this is false news, is their own link bait. Blow became the SEO industry's explosive news.

Of course, most people despise this kind of fake behavior. And this initial seemingly successful case is likely to end up causing reputational damage to the client. His client is the website that provides the financial service, if even the news dares to fake, who dares to put the money in the hand of such businessman?

Matt Cutts is probably also a bit disgusted with this behavior, deliberately in Sphinn discussion area message said, although the Google Quality Guide does not specifically list false news is illegal Google guide, but Google's principle is clear, that is not allowed to deceive and misleading. Matt Cutts wrote: What could be more deceptive and misleading than false news?

For search engines, of course, it is impossible to support such things. But it is not an easy thing to say or even punish. This example is revealed to be false, and how many false news in the network spread, true and false mo argue? Even real people can not be true false, Google algorithm how to point out? Sometimes the author may be more clever, really take a false, false in with true, how to judge?

Regardless of the search engine how to deal with, SEO practitioners still want to keep moral and professional, do not give has been misunderstood by some people SEO added negative news.

Author: Zac@seo Every day

Reprint: Farmers net