SOBRR: Only 24 hours of social networking

Although the social field has many popular applications, the starting point is also different, but there are still new players to explore different ways of playing, netting different target groups. Sobrr, just released, is one such app, a new player in the middle of the software between Tinder, Snapchat, Facebook (69.4, 0.98, 1.43%): A network of only 24-hour, geographically shared social networks to send content.

SOBRR's name comes from the sober of the English word, the sober state of drink. The target users of this application design are the people who go to parties and drink and revel. Among young Americans, the culture of drinking or doing crazy things after a drink is rife. In the days of Facebook or Twitter (38.05, 1.00, 2.7%), they would even upload the content to social networks, and the parties, the booze and the crazy photos would have many bad consequences for the users of social networks, such as: some employers, The boss will look at the interviewer's social networking page and influence the judgment of his job application. Although Snapchat solves this problem to some extent, Snapchat is based more on people who already know.

SOBRR encourages users to express themselves freely without worrying about the second day of their social networking timeline. And because it's location-based social software, people at the same party, bar, or club can pay attention, comment, praise and even talk to each other. In addition, SOBRR's friend request is automatically canceled within 24 hours of being accepted, unless the user actively chooses to keep a buddy relationship. Sobrr's co-founder, Bruce Yang, said: "This concept is a bit like a Yangtong (fast dating), but we're more likely to call it a quick-dating (fast friending)." ”

A SOBRR team design scenario is that in the future when making friends in social situations, both sides can use SOBRR to avoid embarrassing calls. The emails, WeChat, phone calls or Facebook forms that are now used will worry about being harassed once they are left to strangers. "Friendship within 24 hours is a natural form of making friends, and this is the chance that all social networks are not yet found." "In real life people socialize with others, but they choose to continue to be friends only when they like each other," says Bruce. "SOBRR provides a platform for people who want to make friends to determine whether the other person is interested in the content within 24 hours, whether they have a common hobby, and whether the other person likes and wants to make friends, thus avoiding the embarrassment of people struggling to remove their friends." As SOBRR's blog wrote, "Not all things need to be and deserve to be preserved." ”

People will become bolder and more expressive on such "fleeting" social networks, so that privacy and data are really being removed as promised, an important consideration in the application of confidence-building. SOBRR uses Amazon AWS Services and its 24-hour removal mechanism is directly based on the AWS Cloud service settings. In the background, they set the save time for the file to be deleted after one day, and this deletion is performed automatically by AWS. "Unless Amazon AWS keeps the data, we're not going to keep it in our hands," Bruce Yang said. ”

Sobrr use comics to explain the use of the scene sobrr use of "golden yellow + Black" color theme, very easy to associate with the night entertainment, lighting, champagne, bling, such as the golden dress. In the interactive design, the application is mainly a sliding gesture. The content of the pictures sent by the people around them will be displayed on the application main screen, the right slide is applauded for the content, and the left slide represents the abbreviation of dgaf--English don ' t give a f*ck (none of my business). This sliding gesture, as we mentioned earlier in introducing the voting application polar, has the advantage that the user can operate with a single hand on the move. The design of "to the right, a negative emotion to the left", is used by similar social applications, Tinder,jelly said. SOBRR's Ui/ux designer Eric said to Pingwest: "The application of gesture is based on the experience of people, so the use of consistent gestures, the user's learning curve can be relatively shortened." ”

Eric adds that a positive emotion to the right, and a negative mood to the left, is an application of design-time, such as a back-page button that is usually designed on the left. When sliding down, the user can report the current content. Of course, in the design of the reporting function, as in other similar applications, such social applications do not want to be too much to discourage users enthusiasm. SOBRR will appear dialog boxes asking whether it is OK to report, outdated content, after being reported by 10 different users will be hidden.

Speaking of the profit model, Bruce Yang said: "Now, we are mainly in the user volume and the accumulation of raw content phase." But in the future, we will consider opening a merchant account, for restaurants, bars, nightclubs and other merchants, based on the location recommended some 24-hour discount, only when the user walked into a certain geographical range to see. ”

This June 24 officially released products, within one months of the time, has accumulated 3,000 users. Similar to Snapchat and Tinder, Sobrr targeted early adopters of high school and college students in the United States, where social networking applications are highly susceptible to viral transmission. Sobrr invited L.A. A female high school student filmed the application's promotional video and L.A. Universities and high schools have found some early adopters as advocates. In the American high School and undergraduate stage, teenagers are still fascinated by being stars, making videos and expressing themselves, so these high school students and college students are very motivated to help SOBRR on campus promotion. Another way for users to grow online is through the use of celebrity. Sobrr hired a local star chef in San Francisco and used his social network to get more star users.

Currently, in addition to the "Log on Facebook" approach, SOBRR has supported the phone numbers of almost every country in the world to register. Former co-founder Bruce Yang, who worked for technology companies such as LinkedIn (161.96, 1.97, 1.23%) and Fitbit, said that while the culture of partying and drinking was particularly prevalent among American teens, But in early adopters they found that users who used SOBRR were not just party animals, but others used SOBRR to express and record their current state and feelings. While their offline promotions are now more focused on the San Francisco Bay Area, SOBRR's application is destined to be global, Bruce said: "I believe this kind of dating demand exists in every culture." ”