Social + information change O2O day?

In the Internet circle where there is nothing to do with gossip, their flash come without warning.

June 27 Night, the Brazilian World Cup ushered in the first non-match day, the noisy two weeks of the universe, should have entered a short "intermission", clinker but the two major internet companies flash News-Tencent spent 736 million U.S. dollars to buy 58 of the same city 19.9% of the shares! The world should have some calm life by this sound "whistle" break.

Under the investment agreement, Tencent will subscribe and purchase A shares of common and B shares in the same city with a total of 20 U.S. dollars per share of common shares, 36,805,000 shares, equivalent to $40 per share of US depository shares.

58 The city said it would repurchase 27,603,750 shares of Class B common stock to some existing shareholders. After the completion of the transaction, Tencent has a total of 19.9% equity shares in the city, and 58 of the city's voting rights (according to the overall diluted benchmark) of 58.

Such a generous, how to look like a carefully planned product. However, a microblog of 58 fellow City CEO Yiu Jingbo seems to respond to the "flash" fact, he said in Weibo, the entire transaction from the start to completion of only 10 days.

Is it true that Lang has a wish? A moment of speculation, everyone's eyes also focused on the motives of the marriage.

According to the Protocol Information disclosure: the future parties in their respective local services will see each other as the preferred partner, two companies will use the advantages of their respective platforms to create the next generation of O2O services.

"O2O" layout, for each

For Tencent, in its entire strategic layout has long been the local life service mentioned important position, which in its large sums to accept the public comments on the show; another Tencent has been advocating the concept of O2O and continuous offline layout can also illustrate this point. And 58 with the city as the current classification of information services, the largest service providers, in addition to the natural advantages of localization services, but also accumulated a large number of small and medium-sized business resources, and this can be for Tencent in the local life service chain to enrich a lot.

58 with the city, has been the center of gravity is online information services, in recent years began to gradually increase the layout of the offline, this year is "put words" to take out more than 1 billion U.S. dollars for more subdivision of the field of investment, mergers and acquisitions, which to a certain extent, indicating that 58 is increasing the vertical , and since last year, 58 of great efforts to expand including moving, such vertical services market, such as driving, happens this path can make Tencent more extensive local services, without the need to build a complete set of offline system, and businesses will also benefit from better customer relationship management and more accurate consumer advertising services. Therefore, 58 seems to be the most ideal for the current Tencent marriage target.

In fact, it is a service based on strong social relationships, whether moving, tutoring or driving. For 58 of the city focused on information services, there is an urgent need for an increase in their user communication and enhance the user's stickiness of social methods or tools, and Tencent's QQ, micro-mail and QQ space and other products natural social attributes and front-end service advantages.

Therefore, through the capture from Tencent QQ, micro-letter, QQ. Space and QQ Browser, such as the flow of online assets, 58 will further broaden the local user base, so that the user experience is enhanced while enhancing their communication capabilities. As a result, Tencent's resources will be more robust to 58 of its position in the information services sector.

The "entrance" dispute, the preemptive card position

Throughout recent years, the development of the Internet field, except bat and other giants in the first echelon of control, more and more vertical areas of the "small giant" is rising, and burst out a strong post. Once by the giant alligator monopoly of the field gradually showed a clear division of labor, the Giants began to divert resources to the "small giants", they will be the next level of subdivision infiltration, the entire industrial chain gradually into the state of cooperative operations.

Based on this consideration, 58 or Tencent is an important part of the card battle. By investing in Beijing-east, Tencent has an important link in the electric business ecosystem, according to the volume of Jingdong itself, we do not rule out the merger and investment of the subdivision in the future. Through the acquisition of public comments, Tencent received a ticket to local life, and rumors that the public reviews are planning to go public, and this will increase Tencent's local life in the field of chips , the investment 58 with the city, Tencent is looking for 58 of the local information services in the field of advantage resources, investment, in fact, the card position.

The specific "marriage" details are not known for the time being. But to be sure, the marriage between the two, you love me, what you want.