Social entrepreneurship for 95: Interest is driven, vertical is direction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

95 after the group is becoming the next target for entrepreneurs, social networking has become the basic necessities of life after 95, entrepreneurs need to forget the "big platform" of the concept of all-inclusive, to find the interests of young people, so that the need to play more tricks, this is the better opportunity.

Data: Young people play space, adults play micro-letters

Chat QQ, micro-letter, hair space, brush Weibo, stick bar, diving watercress, play Mo mo, this set of social network behavior basically covers the current Internet's most important social applications (including instant messaging software and social platform), and after 95, it is this set of "social network combination play" most active practitioners.

Tencent Technology recently completed a "95, bask in our social circle" survey, the analysis of the mass survey data shows that QQ becomes the most commonly used communication tools after 95, QQ space to 40.82% absolute advantage for 95 after the most commonly used social platform, overall, although QQ, micro-letter, QQ space of the ticket rate is far ahead of other social applications, but micro-bo, stick, Mo, Instagram and watercress and other social platforms are not low utilization rate.

For the 95 and 95 before the crowd in the micro-letter and QQ space on the significant differences, a 95 after the interview object of representation has a certain representativeness. He said that the QQ space is more suitable for young people to "freely share all kinds of nonsense", and micro-letter is more mature and rigorous-their share in the micro-letter to "think carefully before deciding." The 1997-born boy says that if one day more of his time shifts from space to micro-mail, it may mean "grown up".

Combined with the survey data and corresponding results can be seen, after 95 in QQ, Micro-bo, micro-letter, watercress outside the social platform is more active than 95 ago, the face of many social applications, 95 after the choice of social network "full platform survival."

"Research findings"

95 is a generation that accompanies the Chinese Internet "grow up Together". Many of the Internet apps that are new to the public, such as networking, are natural for 95. After 95, social platforms are highly accepted and social networking is their daily necessities.

After 95, they are happy to allocate time in different social applications, most of which are active on multiple social platforms and have a full platform for social networking.

Different social networks provide different social needs after 95. Young people are conscious of separating different platforms and doing different social behaviors.

95 The main driving force of online social networking is interest, and they have a strong desire to meet new people. They are more willing to speak on social platforms and more reliant on social networks. For entrepreneurs, this means opportunity.

Voice: Differentiated use and active sharing

A 95-born girl introduced her online social circle like this: "QQ is some of the early friends, as early as then there is no micro-trust these friends, micro-trust friends will be more intimate, most of the contacts are close to people, life and work all kinds of people need to negotiate, and will regularly clean unrelated personnel; Mo Mo is mainly for fun, Just to amuse some strange people, micro Bo on a few friends, some of their own mood will be sent to the microblog, will not be sent to the circle of friends, because it feels in front of others meaningless. Before very like to play Watercress group, but now not how to play, because the watercress is too small fresh, some posts are too Marisu. ”

This 95 network social usage is not an orphan. A comprehensive survey shows that using several social applications and dividing different circles to cope with different social needs is the rule of social networking after 95.

For example, although all are instant messaging software, 95 will be aware of the micro-letter and QQ area to separate, corresponding to different social circles, although the two software social relationships can be exchanged. In order to maintain this kind of partition, 95 also have a regular cleaning of friends awareness.

The stranger to meet the 95 after the need to contact the new things, in the survey, many 95 after all said like to use the stranger to make strangers, and QQ early application of the main scene similar, Mo mo become this group of young people to know the main tools of unfamiliar users.

Interest is a great driving force for 95 of backward online networking. A 1999-born boy told Tencent technology, he likes to go to the basketball-related Baidu Bar, he is also happy in the QQ space to share with the basketball related things. He has met a lot of the same like basketball in the bar of strange friends, the relationship is close enough to each other plus QQ.

At the same time, they are more active on social networks after 95, and they are more reliant on social networks.

The survey showed that 31.71% of 95 were happy to speak on social networks, while those who were happy to speak on the Internet were only 21.84%. To share their content, they are strongly expected to be "praise", "Hope more people praise" 95 after the total number of 64.4%.

Analysis: 95 After a total growth with social networking

1995 is known as China's Internet business first year, from 1995 onwards, the Internet out of scientific research institutions, began to truly enter the public life. Born in 1995 and after 95, also became the generation that accompanies the Chinese Internet industry growth.

Domestic users The largest social application is the 1999 online QQ, late in 2011 is the introduction of the micro-letter and Mo. From 1999 to 2011, QQ, Post bar, QQ space, watercress, micro-bo, micro-letter, MO, the same line, at the same time, 95 also slowly build their own network social map.

Compared with seniors, 95 does not reject social networks, and they are rarely critical of social networks. Because, after 95 of the total growth of social application, from the beginning of the face is a social and social network coexistence environment, social networking for 95 is not new things, but a natural existence.

The natural presence of social networks makes 95 more receptive and dependent on social networks, and they are more willing to try different social platforms. From the actual survey, 95 are not sparing the time spent on social networks, they are able to switch freely in multiple social applications and build different social circles.

Compared with seniors, the ability to handle different social networks after 95 is stronger. Switching to them in different social networks is not a burden but a real solution to their social needs, and therefore, some of the finer-grained social platforms represent subculture in the eyes of the public, and they are in fact the mainstream culture that is popular in the 95 post group.

Opportunity: Social Entrepreneurship window after 95

Social intercourse is the first need of mankind. For 95, social networking is overwhelming real social life.

With the growth of the Internet, the acceptance of social networks after 95 has increased, allowing them to try different social applications. As they grow older, this group of potential Internet users will be a new force for the web. Based on their social networking market, there are still opportunities.

As can be seen from the above, interest is the network social driving force after 95, and they are willing to try different platforms, willing to spend time and energy on different platforms, therefore, after fully understanding the point of interest after 95, fine classification of interest in social networking will be 95 after the favor.

After 95 like to meet new people and things, different from the stranger in the street social is also a worthwhile attempt to the field. For example, you can try to expand the area and connect a wider range of strangers with the Internet, providing a richer and more diverse world after 95 to entice them to use.

After 95 network topology more "flat" and vertical, based on the interests of small social circle among young people, compared to get parents, elders and social recognition, not yet out of the campus after 95 more willing to be recognized among like-minded young people.

The social network becomes the necessities of life after 95, the entrepreneur needs to forget "the big platform" the all-inclusive concept, devotes in looking for the young person's interest, lets the necessity play more the pattern, this is the better opportunity.