Social networking sites in China

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

There have been media reports of Facebook's intention to acquire "Skynet", which has already been told about its plans to buy 85 million of billions of dollars, and it is now clear that Facebook intends to make a big deal in the early stages of its foray into the Chinese market. At the beginning of this year, MySpace has officially entered the Chinese market, providing services to Chinese users. The two big social-networking giants are looking to China, the world's second-largest network of internet users, after the US, with 160 million netizens, without a doubt demonstrating China's enormous potential for social networking.

It is well known that the most important value of social networking sites is its huge user resources, and the potential of the market in China is quite large. Start late and develop slowly, a lot of user resources still have scope to expand. And for China's current Internet users, teenagers as the main consumer groups are naturally competing for social networking sites. China's social network is mainly in the early stages, some sites in services and technology can not compete with MySpace and Facebook Such a large site, no wonder the two sites will be in the expansion of overseas markets first think of the Chinese market, and will be directed at the Chinese university students community.

The situation in China's social networking sites is not so rosy that we have to think about what social networking patterns will emerge in the future and who will be the real leader.

Xiaonei：

School network now as China's largest community web site, with 2000 universities, more than 15 million of the students in the university, has occupied 75% of the Chinese university market, such a large user group is naturally its advantage. As the main users of the Web site, the user's relationship structure than other community-type sites more superior and more stable. At present, the new white collar and high school community test version is to enter white-collar, high school market, I believe that in the process of retrofitting will also inevitably suffer to the impact of MySpace and other sites. This kind of web site can quickly accumulate user resources, more suitable for community activity-oriented marketing and classification of information services such as the development, but did not develop their own profit model. And for the future can be in the network advertising profit, but still poised its overhang.

Occupy Net:

Occupy the network is also a real-name campus SNS website, it emphasizes the university student to register with the true names, uploads the real photograph and the personal information, at this point is closest with the Facebook, therefore the Facebook wants to acquire the occupation net also to be reasonable. But consider the current China's real-name social networking sites and a few, but in personalized services and value-added services are often not much different. In this competition, the network needs to increase the technical innovation, and strive to provide users with a variety of services, increase site service to the user's stickiness. It is also necessary to expand the scope of the user community as well as the net to make itself more inclusive.

51.Com:

This dating site is not the same as other dating sites to provide content integrated channel and focus on the same city dating mode, which makes its user relationship structure appears loose, but also makes the service project has limitations. The current profit model is mainly based on advertising and personal display of resources to buy, although the latter should be with the young people's personal interests in a certain period of time will be rapid development. However, in the long run, the weakness of the profit model will inevitably cause the overall stagnation. If you stay in the same city friends this linear service, even if the entire user community resources are strong, its advertising and value-added services on the utilization of the inevitable that it can not compare with other social networks. Relative development in E-commerce business, may be the best choice for its future.

Myspace:

After entering the "white-collar" market through the theme of music, MySpace China has also begun to enter the student market formally, which will surely inject a strong needle into the internet market for the most developing university students, and also pose a considerable threat to the Web site such as the campus network, which is technically disadvantaged. Such a big site in China is facing how to cure the disease, but not in MySpace has adverse reactions, which means that its momentum in China will not slow down the possibility of slowing.

Facebook:

Facebook, developed by the real community, has a unique model for how to build relationships, and its web site has a high viscosity. Although not compared with MySpace in size, but its development prospects. In particular, the acquisition of Microsoft's 240 million dollars will be in the technology and service development efforts to develop their own user community scope. And with enough money at this stage, it is very likely that the Chinese market will be gradually invaded by acquiring several social networking sites in China.

China, the world's second-most online market, has been slow to develop social networks. When foreign social networking sites enter China, it may bring new weather to the Chinese market. But we have to remember a little bit about the original Baidu beat Google when the heroic passion, hope that China's several social networking sites can defend the position of the counterattack, or even a big progress.