Social TV triggers "cloud screen" war

Whether it was founded in early 2011 only three months of Intonow by Yahoo to 27 million U.S. dollars acquisition, or later Miso,getglue,bluefin Labs have won a huge venture, and then to the domestic from the second half of last year to now big and small more than 10 players have entered this field , http://www.aliyun.com/zixun/aggregation/10210.html "> Social television has suddenly become hot.

Into the 2012, the domestic social TV players have started to launch the "TV program Cut screen" function, mainly through the mobile phone to intercept real-time images on TV and share to micro-blog. From the form of social television, cloud screen can not be called a pry industry experience, but it is the first real sense of the mobile phone and television screen to get through the characteristics. Social television has been talking about dual-screen interaction, but the previous features have focused on internet-based services such as TV forecasts, TV chat, scheduled phone call reminders, and so on, so in the sense of dual-screen interaction, The cloud screen is not just an experience that makes social TV more sexy and fun, it's also the first step in a two-screen interaction.

The author sees several domestic social TV application TV screen-cutting function, the user experience also has its own advantages. Let's talk about it.

Snail

Snail in domestic social television work longest, but also a relatively perfect function structure. Including TV program booking reminders, support voice intercom channel chat room, buddy relationship and social system, special topics for TV hotspots, etc. Since the release of the first Android and iOS version last September, there have been 2-3 major updates, each of which can be viewed in terms of both visual and functional experience.

Recently, snails have also launched a new version of the feature that supports TV cloud screenshots, supporting the capture of real-time TV footage at the same time as the check-in and program reviews, providing 12 screenshots for selection and one-click Forwarding to Weibo. Experience found that the most characteristic of the synchronization of the micro-BO screenshots are processed, the image added comments on the screen display and user production information. This experience is more closely attached to the characteristics of Weibo transmission, and it is likely to be born "God Spit" "Classic map" detonated the spread of the epidemic. The bigger challenge now seems to be how to develop users ' habit of using social TV.

TV Group E

TV Group E is the first to play cloud screen card of domestic social television products, in the last Christmas launched before and after the 1.6 version, the main function is to capture TV pictures, share to micro-blog. Open some of the channels to support TV capture, each time you can capture a picture, shaking mobile phone capture, share to the micro-Bo picture is the original TV catch map plus TV Group E logo.

TV Group E To do TV screen is relatively early, have a certain first-hair advantages, screen experience to do the proper, the first contact will have a certain freshness, but the screen sharing to the follow-up of micro-blog highlights and continuous exposure ability is limited.

Fishing Games

Fishing game is very early in the industry have heard in doing social television companies, to participate in TechCrunch disrupt entrepreneurial projects. The first iOS version was officially launched in mid-January, with almost the only feature of TV screen cutting.

Fishing Play TV screen cutting function of the whole experience and TV e family difference is not small, optimize the place is in the screenshot, can be based on the timeline forward or backward view of the surrounding several pictures to choose the most appropriate picture to share. Screenshots experience with strong texture, but also lost the first advantage, share to the micro-blog picture is relatively flat.

Something

Backed by Sina Weibo and Sina video two big trees, look at the social television field of the family of the heavyweight players. However, from the current perspective, the main focus is on the PC side, to create a side to watch the internet TV chat with micro-blog experience.

Watch the launch of iOS client, although there is no main push propaganda TV screen screenshot function, but tested in the look at the client sign in (I am looking) will automatically sync to Sina Weibo, accompanied by TV screenshots and watch live video. The highlights here should still be webcast video, and not a TV screenshot.

On the whole, social television (also known as social TV) has become one of the hottest topics in the Internet Circle this year, with many players gearing up or stirring at home and abroad. The cloud screen is the first time in the domestic social television field to really try to get a double screen between a TV and a mobile screen. Although now is just a screenshot, but can see the future between two screens will have a stronger interaction trend, look forward to in the near future can see a greater breakthrough in the second screen application, leading everyone to watch the revolutionary experience of television.

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Watsonxu: A personal view of social television, in fact, the field of social television in the future will certainly appear a lot of service providers, but this is not the product level of the decision, the product of good and bad can be improved, such services are more competition is the resource level, or user resources (Tencent, Sina), or TV Resources (radio and television), only the resources have the possibility of such a service can be quickly popularized, otherwise products do well, the cost of universal users is also very high. How to make your product cheaper to close to the public users, is a worthy of all entrepreneurs worth thinking about the problem!

(Responsible editor: Duqing first)