Social game developer Cloning annoyance: 2-week cottage impact

Because of the low threshold of social game development, the phenomenon of Shanzhai has become a worldwide problem, through the legal protection of high difficulty.　　Many manufacturers recommend the use of technical barriers to protect their own rights and interests.　　Burson Interactive CEO Zhang Wei introduced, the current domestic market a relatively good game, there will be 5-10 of Shanzhai works. Due to the low threshold of social game development, it is difficult to protect by legal means: The software copyright is protected by the way of "creative expression dichotomy", protecting only the source code of the game and not protecting the originality.　　If you catch a popular social game to copy, as long as the organization of a team of 3-5 people, spend 1 months to write the source code.　　Developer frustration: There's no way to avoid plagiarism. CEO Zhang Wei said that the current domestic shanzhai has two main situations: the majority of leading developers adhere to the original, but also to the imitation of foreign games and localization; second-tier developers, the team of about 3-5 people, no creative, fake other people's works, this behavior is more harmful　　At least two Shanzhai products, including domestic and foreign, appeared every week. Coo Wanlong said there was no way to avoid plagiarism. No social game developers have taken legal action in the country. "You can't restrict others to use the same ideas as you. Game technology, deep-seated algorithm is protected by patent, but your product design ideas are not protected.　　According to Ao Rongsheng COO Fan Shuhao, there have been no lawsuits about social gaming. Hot Cool CEO Yong introduced, "Sunshine Town" and other products have been shanzhai, had to imitate their own game of the company sent a lawyer letter. "Domestic shanzhai phenomenon has been everywhere, heinous." The international market is better, such as some companies to copy the form of the game, but the play is different, some of the domestic even names are copied. Magnetjoy CEO Guo Qirui also said that it is impossible to prevent the cottage. "China's cottage does not have the bottom line, directly copy code, copy material, our game even comments are copied past, I agree with the cottage company said to me: do not fear other people to do products. "Measures: raising technical barriers and speeding up the pace of innovation" the "Bar-elves", a masterpiece of the Pakistani era, has been praised by everyone on the Internet. This is an English learning game, will learn and play together.　　Wanlong Introduction, entertainment is a niche market, the product is relatively unique, the development threshold is relatively high, the cottage is more difficult.　　Ao Rongsheng COO Fan Shuhao also believes that products should have their own barriers. "Our main measure is to speed up innovation." "The rapid expansion of the market, to shake off opponents." Zhang Wei introduced, some creative strong but the technology is not complex game, the cottage works on its impact will be very large, "later with the improvement of technology, there may even be stronger than the genuine Shanzhai phenomenon." "In Guo Qirui's view, the key to see the market choice." "The five-minute" Happy Farm "was really a big bargain for the Shanzhai, butIf their own in the market progress can be faster, certainly will not give the opponent to take advantage of the machine, the original will always have advantages. There are many ways to compete with Shanzhai, and it's important to pull the difference. "Platform side should bear the responsibility Zhang Wei thinks, for the Shanzhai phenomenon, the platform side also should undertake certain responsibility, take the measure.　　Facebook, for example, has withdrawn from plagiarism. "The platform should also take the initiative to protect the developer's responsibility, at least should not encourage such shanzhai behavior."　　Zhang Wei said.　　Impact: Two aspects of the copy Zhang Wei said, the cottage works caused by the impact lies in: First, no one dares to original, hinder the industry innovation; the second is the homogeneity of the phenomenon of serious, users feel fatigue; Third, the income, may cause everyone can not make money situation. Ao Rongsheng COO Fan Shuhao that the Shanzhai phenomenon has pros and cons, "many farm series, the original five-minute company must have damage, but for the entire industry can be said to be beneficial." Without so many vendors, the social gaming industry would not have grown so fast. Wanlong said that after the happy farm, not a product has set off a huge trend. "No people are playing, the popular leader product, the cottage can not talk about." "Lawyer: the difficulty of legal rights protection" copyright law ": only protect the source code does not protect creativity Shanghai Big Bang law firm intellectual property lawyer Yunting to TechWeb, the domestic game is mainly by" copyright law "in the software copyright protection, and software copyright is through" creative expression dichotomy "way to protect,　　Only protects the expression, does not protect the creativity, namely the game mode, the creativity is not protected, only protects the game the source code.　　Complex MMORPG games, such as "World of Warcraft", "Dahua Tour" and so on, the game's source code is quite many, need to organize a large team to develop every detail, the copycat source code of the cost is higher, if the source code, the composition of the expression is consistent, violated the "copyright." and social games usually the game structure is relatively simple, the main program is relatively small, rewrite the source code work is not large, more than 10 of people's team may be developed one months.　　This leads to a low entry threshold for social gaming and little protection. The difficulty of applying for patent protection yunting Lawyers said, theoretically, can also be protected by patents, but so far there is a certain degree of difficulty. "Social games are a lot of stealing vegetables, parking and other basic applications, the technical principles of these applications belong to the field of public knowledge, the point of innovation is difficult to find, it is harder to apply for a patent, which leads to the patent can not be protected." "Through the trademark protection Yunting lawyer said, can be protected through the trademark, such as the protection of the game name." "But if someone else takes a similar name, it's not exactly the same, it's more difficult to defend rights. Even consider the game of weapons and equipment, place names to apply for trademarks, but these difficulties are also relatively large. Yunting lawyers suggest that you can apply for a trademark at the beginning of a creative, research and development. He introduced, before applying for a trademark need three years, until next year as long as 1 years ofTime. "In general, it is difficult to use legal means to defend rights, which is a worldwide problem." "he said. (Digging the shell net)