Social game developer Zynga appoints new CFO

Beijing time July 31 afternoon news, according to foreign media reported yesterday, the American social game developer Zynga named US investment company Allen & Co.　　Former managing Director Dave Vina (Dave Wehner) is the CFO. Industry insiders believe the move suggests that Zynga will carry out more mergers and acquisitions this year.　　As another big social-game developer, Playdom, has just been bought by Disney, and hundreds of other small social-game developers have received less revenue this year through Facebook, Zynga will have a stronger acquisition advantage. Other insiders believe Zynga is hoping to use Wiener's help to make an IPO. But the key question is when Zynga will IPO. Facebook has announced it is not preparing for an IPO 2012 years ago.　　But Zynga's IPO timetable is inconclusive.　　The industry believes that Zynga's close relationship with Facebook, and the company's first-half income of 300 million U.S. dollars, is expected to be in 2011 before Facebook IPO. In addition, John Pleasants, the former Playdom CEO, revealed that half of Facebook users were social gamers and 40% of the time users spent on Facebook were playing games. (Ding Macro)