Social games on the development of SNS social networking sites

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China SNS social networking site's core values, has been in a hazy state, about SNS social networking site profit model, has been the domestic internet discussion of the relatively hot topic. Although there are nearly 200 million social networking site users, but in addition to "stealing food" caused a noise outside, the local SNS industry development has been lack of sense of direction. Some time ago, with laps and the network of ants have closed down, causing a wave of "SNS Ebb", SNS in the end, China is not suitable for the growth of SNS, China's SNS social networking sites should continue to rely on social games to seek development?

When Chinese white-collar workers are "buying slaves" and "competing for parking spaces", many observers judge that SNS sites will develop along the platform of the game. And Facebook is on the road, and Zynga, a company that specializes in social gaming for Facebook, has also gained more than $1 billion trillion in valuations. SNS platform can not be separated from social games, because it has not only entertainment, but also an effective means of interaction, in the current domestic SNS social networking site development, social games in the short term, is still the SNS social networking site to enhance the user cohesion of the main line. The domestic social culture, different from Europe and America, SNS social networking site, in our daily life, more as an entertainment platform role, is a virtual social relationship, and not with the real social circle. So why do social games play such an important role in SNS social platforms? The reasons are mainly as follows:

One is the demand for netizens gradually diversify. With the rapid development of the network world and continuous improvement, modern netizens are gradually maturing, especially in China, has long been not divorced from the "desperate" network new stage, the application of the network demand is gradually from a single to multiple. For example, the former Chinese netizens, into the network world is like Grandma Liu into the Grand View garden, to see what is fresh, "see a little sunshine will feel splendid"! And after more than 10 years of network life, especially the new growth of the younger generation of netizens, now turned into a xifeng, "Grand View Garden" The things in it became free to choose the resources to dominate, and began to look at the network world with a critical eye. The needs of users from a single to multiple, the provision of a single service site is gradually unable to adapt to the needs of the new era of netizens. And in the open SNS network platform, almost can match anything, anyone and anywhere, people can almost do whatever they want to do, so the big heat.

The second is that people are getting more and more social needs. Fast-paced modern life, opportunities and challenges with, competition and cooperation coexist. Learning employment and work life pressure is growing, people eager to communicate with friends or netizens to confide in the loneliness and helplessness, but the real life and let people have no more time and opportunity face-to-face communication. Telephone, mobile phone, QQ, e-Mail has become accustomed to the exchange of communication, often give people the feeling of "formal exchanges", and in the SNS platform, people can in a relaxed and pleasant atmosphere, through some casual gaming experience a tacit understanding of the exchange of communication (farm stealing food game should belong to this category). Social networking sites are affecting and changing the lives of Internet users, and the number of social networking site users is no longer negligible. Facebook has even become the third-largest site visited by internet users over the age of 65, and the great success of social networking games like Happy Farms has once again proved that humanity is the best, and that discovering the potential needs of people is the same as discovering a large gold mine.

Three is relaxed leisure gradually become the life fashion. Playing a large online game is like entering a new world, a novice often need to refer to the Operation Guide to use a lot of time to slowly start, gorgeous pictures, twists and turns, beautiful music is really fascinating, but cumbersome operation, a long upgrade process, expensive game costs also let many players deterred. Reality shows, like the challenge of large-scale online games and stimulation, not afraid of tedious task and patience to play the blame upgrade players do not account for the majority. Leisure social games are considered to be suitable for a wider range of users because of their easy to start and "easy, free and happy" features. The ability to suck in social games and large online games is different, they will not go and large-scale complex 3D online games to spell content, spell experience, but efforts to improve the user's social fun. In the game to relax the body and mind, but also to communicate with friends, no wonder netizens to this flock, social networking online record climbing is understandable.

Because of China's cultural background and people's Daily social way, it is decided that the domestic SNS social networking site will not rely on the real life of social relations to develop, and more will be an entertainment application platform. Chinese netizens are close to 400 million, which is a huge market. According to Iris Statistics, 2008 China Leisure Social network market size of 190 million yuan, compared to 2007 120 million yuan growth of 64%. 2009 reached 370 million yuan, and in 2012 reached 1.61 billion yuan. China social networking site Third-party gaming platform, has formed a large market, a lot of foreign games companies, but also bullish on the Chinese area. The RockYou, Cyworld, and Zynga's ensuing signals. In addition, the SNS social networking site, the boss of Facebook in 2008 after the launch of the Chinese site has been a positive preparation for China, has commissioned a search company to find talent, and dug a number of Google Chinese executives. and "Plants vs Zombies" "Zuma" and other famous casual game developers Treasure Game (POPCAP) announced recently, and China SNS website Renren became a strategic partnership, and will be launched in a few months based on Renren platform social Games.

SNS foreign companies eyeing, the mainland game market is about to rise again, we must beware of foreign games occupy the Chinese market! The domestic internet community, has been considered a cottage camp, the lack of self-innovation, a large number of shanzhai, especially the new Tencent launched the "Gourd Baby War Group Demon" and "Plant Elves war Gargamel" was referred to the cottage, but also to shame the Chinese people, said Tencent is the king of China's cottage, really not for too. According to the survey, the average age of Chinese netizens is very low, 66.7% of Chinese netizens are below 29 years old, and more than 35.2% of Internet users aged 13 to 19. Among these netizens, social networking sites and entertaining apps are the most popular. With the growing number of Internet players in the future, social game market scale will continue to expand, domestic SNS social game operators should jointly grasp the opportunity to develop SNS social gaming market. As the three major developers of SNS social platform Discuz, Spacebuilder and Phpwind, should also actively join the war, in order to defend the Chinese social networking site Third-party games of self-help innovation, make their own efforts. Although Discuz and Phpwind have been acquired by Tencent and Alibaba, these platforms are still serving small and medium-sized websites, defending domestic online games with independent innovation, and the benign development of SNS social networking sites in China, with great responsibility.