Social games to the declining circle money is more important than quality.

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Did you steal food for a few days? How many levels are your happy Net account number? Even a sketch jokingly called Your mother let you go home to steal food, once swept the north and south of the stealing food campaign, after two years or so of development, appeared when the office saw someone still stealing vegetables, it is not full of curious eyes, but full face disdain, how still playing such a retarded game, When QQ friends invite you to grab parking spaces, or what kitchen game, then you will feel very hurt, so retarded game is really far away from play.

The decline of gaming is the trigger for the decline of social games

In fact, social games and socializing are two distinct concepts, just as some social platforms have introduced these game functions, the names of these games are the social games that now exist in two different modes of development, one with plants vs zombies and Angry Birds taking a separate portal. Another is still working with social networking sites, such as stealing food and parking-type games that are rarely played by people.

Take the game of independent portals, we can call it a former social game, basically bleached, this kind of game has its own profit model, and social is already two completely different concept, and the game of stealing vegetables and parking is still the mainstream of many social networking sites, but its attraction has been less than before, And the present state of sadness is due to its very poor playing there may be some attraction to the user from the beginning, plus the amplification of social interaction creates a huge amount of popularity, but once someone quits the game and thinks it's rather brain-dead, the mood is also rapidly diffuse by social ferment, Cause this kind of game life is extremely short.

According to the relevant authoritative departments of data analysis, this kind of mechanical play, every few hours landing game, and click on the corresponding page can be upgraded game mode its life is generally not more than six months, which means that the game companies want to make money, then we must adopt a very rapid marketing model, a short time to gather popularity, Then you can get huge profits, like the social game giant Zynga, which uses a rough promotion model to get users to join, a way that greatly affects the user experience and even gets a serious warning from Facebook!

Circle money to speed social games out of the process

Social games and game socializing are two different concepts, and when the game relies on social development, it means making a profit quickly in a very short period of time, and Zynga is constantly launching new social games based on this strategy, as well as constantly ruining social games, Now that Zynga has been reduced to making money by entering social gaming, it makes the circle of money more direct and stark, and that is why when Zynga/'s CEO goes to the Internet conference, he gets booed by his peers, and many people jokingly want to be the CEO of Zynga, You have to have a big heart.

It's the social-gaming money and the behavior that ignores the user experience, coupled with the mechanical design of the mentally retarded, the social game has been pushed to the edge of the cliff, and relying on the game to become social plants vs zombies, Angry Birds out of their own road, which undoubtedly gives the development of social games to provide a new idea, In fact, it is to do can play, fun, sticky, game spirit to operate the game of social networking, can bring the game to a new height! This article by www.qcrencai.com China Auto Talent Network first A5, original not easy, reprint please keep the link!