Social gaming, Zynga and Japan's SoftBank Alliance want to expand internationally

The June 7 News, according to foreign media reports, the United States social game development company Zynga will be announced in the near future, its preparation and Japan soft Silver Alliance to jointly develop the Japanese social game market.　　For Zynga, which is now in the midst of a market downturn, the partnership with SoftBank will allow it to expand its international business and further enrich its business type, paving the way for its public listing. There has been a sharp decline in recent visits by Zynga's social games, and investors are increasingly worried about their growth prospects. To ease investors ' nervousness, Zynga needs to diversify its customers by internationalizing its business and gradually disengage from its over-reliance on Facebook. Recently, Zynga's farmville.com website has been working with Microsoft's MSN website and Yahoo website.　　But in contrast, the tie-up with Japan's SoftBank will boost investor confidence in its development prospects. Zynga is currently the biggest supplier of Facebook's gaming program, with a company valued at between 4 billion and 5 billion dollars. But in recent weeks, the number of Zynga social game visits has plummeted by about 10% per cent, and May's active users of Zynga social games have fallen from 252 million in April to 219.2 million.　　Its biggest social gaming program, farm-type social gaming, Farmville active users from 83 million in April to 68 million. The tie-up with SoftBank will help Zynga curb the decline in its access to social games. Zynga's tie-up with Japan's SoftBank will have the advantage of complementing the Japanese social-gaming market. Zynga can expand the social gaming market in Japan with its strong financial resources, and SoftBank can use Zynga's market advantage to embed social networking games rage on Facebook on its mobile social network.　　With Japan's mobile social network having a large client source and a relatively low level of competition for social-game programs, Zynga and SoftBank will gain a winning win in expanding Japan's social gaming market. In the social network game market with hits, it is a very difficult but important task to fully guarantee the active user volume. In the US, companies with strong gaming skills, such as crowdstar and technology, can rob customers by launching more popular new games and Zynga, but if Zynga can embed its gaming programs in Japan's mobile social network and use the platform to expand the Asian market, Then, along with the development of its expansion, active users will return to the fast-rising track.　　On the other hand, this highly viable international expansion can also reassure investors about their reliance on Facebook and the U.S. market. Previously, Zynga also acquired a Beijing social gaming development Studio XPD Media (40 employees). Market analysts say the acquisition is a prelude to Zynga's aggressive internationalization expansion.