Social magazine Flipboard just formed a local team in China

Just a few months ago, Social magazine Flipboard just formed a local team in China. At today's Flipboard conference, the company has announced that its global users are over 100 million and the number of users in China is inconvenient but says China is its second-largest market and will later support more local social networks such as watercress and Youku, and is working with Tencent to integrate the content of the micro-letter. Flipboard's technical team is working on technology integration.

Moreover, the Flipboard Chinese version (Android) has just added a "personalized editorial feature" That is already popular in the United States, and the current Flipboard does not support offline reading. In March, Flipboard announced that the number of self-made magazines on its platform had reached 7 million. Not only the users, but also many traditional media will use this function to quickly edit the relevant hot spots, topics (especially the occasional issue of the content can be recycled), and so on, those popular magazines often have a great appeal to advertisers, Flipboard's own sophisticated design is also relative to the general web advertising Advantage (Flipboard full-page ads are very distinctive). Fellow Stone's Beatles history magazine, which he had shown in Flipboard, drew many advertisers. The spontaneous sharing of users will also expand the value of advertising more greatly.

Therefore, the next step Flipboard in the United States has validated the advertising model should be moved to China. Flipboard wants to offer ads that users like to watch, hoping to better match publishers and advertisers with more creative native ads.

Flipboard says it will recruit in China and will provide more personalized products to local users in the future, and will not move Native American products directly. A Chinese name may be followed, but it is not yet certain.

More in-depth content, we can go to our Flipboard CEO video interview.

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