Social media apps are affecting search rankings

At the 2011 Irce (Internet Retailer Conference & Cisie) Conference, Catherine, a product manager from HP Home & Home Office, said Search engine is just a basic way for users to get information. Today, consumers are getting more and more access to information, and social networking is one of the main ways, especially the two largest social networking sites: http://www.aliyun.com/zixun/aggregation/1560.html > Facebook and Twitter.

The rise of social networks is just one side explanation for a report published this April by comscore, a market-research firm: Google's 175.88 million per 154.07 million independent visit this year was ranked third in the United States;

Simplefeed CEO Markkarsson added that it is important to try to find a creative way to communicate with fans when using social networks, and that search engines Google and Bing are increasingly integrating social media into search results.

Microsoft's Bing search engine, for example, adjusts search results based on users ' Facebook friends and common information data. When the consumer searches, Bing puts his friend's recommendation into the search results. Similarly, Google began earlier this year by collecting information about social media that users have created or shared, such as Facebook and Twitter, to make their search results more social.

The combination of search engine and social media makes retailers pay more and more attention to the role of network fans. Even if it is not an expert opinion, consumers can get the information they want from other people's comments. Therefore, businesses can use creative ideas to attract more and more fans to focus on their products, and give comments and feedback, for example, retailers need to focus on Twitter on the topics related to their products, through posts to express their own views. If you join the conversation in a proper way, you will find that your search information is increasing and your number of fans is growing. Although it is still at the beginning of the search engine and social media convergence, it is certain that the search engine will use the number of users as an important reference indicator, like the page ranking.

Irce (Internet retailer Conference & Cisie) is the largest E-commerce event in the United States and the world's largest electronic retail event. In Irce, whether your sales are 100 or 1 million, you can find valuable information and Exchange objects at the show. The event is designed to provide a unique platform for researchers and practitioners in academia and industry to gather here to share cutting-edge developments in their respective fields. The conference will highlight the E-business technologies of each enterprise and how they meet the changing needs of e-business operators.