Social media architecture which vertical areas can reproduce beautiful say?

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Beauty can be seen as: the vertical application of social media in the field of female online shopping.

general product structure is interlinked: human-oriented, one-way relationship chain, that is, a key concern, light content sharing, use "forwarding" to help spread and organize. It's just fine-tuning women and costumes. For example, replace 140 words with pictures.

The so-called copy beauty says, is to build a similar social media architecture in another field, while being able to exist independently without being swallowed by the common platform of microblogs. Now throw out 4 standards for everyone to shoot bricks.

1, the field of continuous communication needs. This will continue to stabilize a group of similar people in the community. For example, the mainstream demand on Weibo is people's livelihood, politics, gossip. Stocks, for example, tend to care every week.

For the vertical field. such as shopping, women's beauty, dress up the heart continuously. such as chronic diseases, the maintenance of the body is always concerned about. such as childcare, parents are worried every day.

But buying a car or buying a house is less reliable. After all, it is a few years to buy a car, for several decades to buy a house. But it can be different if you extend the car to "car life". People with the same kind of car have similar economic power and social positioning, so it is possible to work together.

For example, tourism is not too reliable, most people travel is a few years. People who travel frequently are small groups. Digital products are also.

2. There are people in this field. It is the enthusiastic person who is recognized professionally. They become a stable source of production information. Communication is the organizer.

For example, the shopping talent has been a stable group, heard that there is a "choke pepper" in small 1 million years, there are a group of people through shopping to share can earn a good stable income. The stock's talent group is analysts and industry insiders. In the field of chronic diseases there are health care workers, enthusiastic old people and so on.

3, the content of communication is professional, the atmosphere of communication is exclusive. In other words, it is only appropriate to say in a small circle that if you put it on Weibo it will lead to unnecessary trouble.

For example, a girl in beautiful say can show herself every day, but if put on Weibo may find jealousy or harassment. Talk about stocks, talk about diabetes, etc. belong to this category. This can avoid being swallowed by the micro-broad platform.

4, the Discussion object has the subdivision and the clear grain. For example, the discussion is clothing, cosmetics, stocks, diabetes, milk powder. If it is not a specific object, then communication is difficult to be targeted, it is difficult to have continuous communication.

The specific object of discussion is usually the specific product. So there is a flow of commercial interest in communication. such as shopping, buying and selling stocks, buying medicine, and buying powdered milk. So the business model is there. So the community can continue to exist.

In the best case, the content of the discussion itself is business behavior, which is the best state of the nature of the content and income. such as shopping and sharing. For example, in Snowball finance, more than 10% of the content is that users disclose their own trading behavior, or adjust the buying and selling target price behavior. In other words, the closer the content is to the business, the more valuable the content is.

Is there a community like the beautiful saying that is sprouting? Are they consistent with these four features?