Social media boosts Millet's rise

Wen/Qin Gang

In today's information age, many places are talking about the fan economy, and in today's fragmented, central mobile internet era, if a brand has no fans, it's basically going to be eliminated.

Millet now create the achievement can almost be used as a representative of the economy of the fans of the brand and case, in a large number of online analysis of the Millet brand of articles, from products to fans to micro-innovation to millet hunger marketing and so on, and so on.

And in fact, no matter how we talk about millet analysis millet, the essence of Millet is a private brand of vertical electric company, but millet no matter in the product hardware and software, or in the brand and the promotion of fans can be said to be very innovative.

In this article will be analyzed for you, Millet CEO Lei are borrowed from which social tools to promote millet, to attract millet fans.

First, micro-bo: Lei to promote the main battlefield of millet

At present, many media are singing the decline of Bo, according to their description, as if the microblogging has been to be abandoned by users are facing a bleak situation.

However, from the Alexa rankings, the fact that the microblog rankings are still rising, indicating that the number of users is still increasing.

Now we are mainly in the micro-blog to see Big V, see what the big guys are saying, because only micro-BOCAI can most directly contact these bosses, other social tools can hardly replace this demand.

There is also the time when the focus of the event, everyone will be on the first micro-blog, so the microblog actually become the big guys said, ordinary users to see social media, into a hot news coverage of social media.

So, let's take a look at some of the data on Lei and millet on Weibo.

Lei Weibo, more than 8 million fans, I remember this data doubled in more than 4 million, 1 years last February. Every day he will at least send a micro-blog, content 90% are around millet, model workers is model workers.

Li Vanchang, another founder of Millet, Weibo has nearly 5 million fans, hair Weibo slightly miscellaneous, nearly half of the content and millet related.

The official microblog of the millet handset, more than 8 million fans, last February, this figure is probably more than 4 million, also doubled.

The millet company's Weibo fans also have about 2.5 million fans.

Meanwhile, Lei and Millet also have a slightly smaller number of fans on Tencent Weibo than Sina Weibo. These fans add up to 30 million levels, even if removed a lot of zombie powder, repeat fans, it is estimated in tens.

So Lei relies on micro bo this main battlefield, the first time to millet products, brands and so can be very quickly passed to fans, but also constantly add new fans.

With so many fans, as long as your product is not too bad, sell what can not be? Not to mention the Millet mobile phone products are good, have their own advantages and selling points.

Second, QQ space: Here gathered a large number of millet vermicelli

QQ space is a very interesting social tools, most of the big sites and manufacturers do not pay attention, but millet in the QQ space gathered a large number of fans.

Millet QQ Space has 19 million of fans, every day they will update said, basically each said the forwarding rate is thousands of, good forwarding rate can go to tens of thousands of.

The number of visits per log can be tens of thousands, good can have 10 tens of thousands of. People who have done the site know that a single article can be tens of thousands of visitors in fact very good.

At the same time QQ space can be customized, the user here can realize a lot of functions of millet site, of course, the last is to jump to the millet site, from the Alexa analysis can be seen, the QQ space to the millet site 5% of traffic, very impressive.

Most of the domestic websites and big brands have not really attached great importance to QQ space, in fact, QQ space should be a very valuable social tool.

Because most of the 20-40-year-old people, with QQ has more than 10 years of history, viscosity is very large, if you can really use the QQ space, QQ space for vertical website or vertical electric Circle fans are very good social tools.

Third, Millet Forum: Lei to promote millet plots

Millet Community (www.xiaomi.cn) Alexa ranking is 5,612, according to this ranking, the estimated daily IP is about 150,000 ip,80 million PV, 80% of the traffic is the Millet forum contribution.

Here gathered a large number of mobile enthusiasts, a random post has hundreds of of responses, tens of thousands of browsing. Can be said to be one of the most popular mobile phone forums.

Many people feel that the forum has declined, in fact, vertical forum is still very valuable social tools, because the forum can be illustrated, can continue to build, and many users of the problem can be timely answer.

For the time being, there is no good social tool to replace the vertical forum, or micro-letters will not push the forum.

Lei with the Millet forum this personal plots of a group of hardcore fans in the circle, so that they constantly give their products to improve their opinions, can obtain a large number of user feedback information. At the same time let users feel that they are the owner, give them the feeling of home.

Four, micro-letter: Lei to promote the new battlefield of millet

Lei and Li Vanchang all in the micro-letter on the subscription public number, but did not do daily update, Lei recent article is January 23, about 1 months has not been updated.

Li Vanchang's latest article is January 19, and has not been updated for 1 months.

Their micro-letter on the public number of articles are basically original, if not specifically from the media, to maintain the original is very difficult.

This is one of the reasons why the Big V on Weibo is rarely very successful in micro-letters, Big V is not very want to transfer other people's articles, write the original every day is difficult.

But the micro-letter is user subscription, passive acceptance of information, you do not often update the article, users will not interact with you to help you forward, then you increase the number of fans is not easy.

Millet mobile phone, millet power, millet router and so on in the micro-letter has set up a service number, the basic ability to achieve the function on the website. Last November, when the millet mobile phone 3 came out, but also in the service number on the phone booking activities, the response is very good.

However, because the service number can only one months to send a message to the user, it is estimated that the number of fans of these service numbers should not be too many fans on Weibo.

Whether it is a micro-credit subscription number and service number can not find the details of the number of fans, but from the update volume and function, feel lei do not do on the micro-letter on the micro-blog, so that micro-letter this new battlefield, millet do general.

For mobile phone manufacturers, perhaps Micro-letter is a very good social tool to circle fans, promote their own brands, such as the recent Vivo xplay3s in the micro-letter 0.35 seconds to sell 1000 handsets, they early in the micro-letter public number, the circle of friends did a lot of preheating and lap powder work.

V. Other NEW battlefields

There are still a lot of new social tools, such as micron, micro-vision, contacts and so on, basically did not see Millet has too much action in these new social tools.

In addition to the millet mobile phone in the micro-viewing has about 20,000 fans, do not underestimate the 20,000 fans, yesterday, the millet phone in micro-vision to share a video, there are 150,000 of the play. Micro-vision may be the future of a social media star.

Overall, lei almost used all the social tools to circle Millet fans, but the focus is on Weibo, QQ space and forums.

Using the Boston matrix method of Millet circle powder used in the social tools to divide the words, micro Bo and QQ space, forum is millet Circle Powder cash cow, micro-letter is Millet Circle Powder Star products.

Other handset makers, vertical web sites, and vertical electric dealers may be able to find the right tools in the social tools they use from a small meter, circle their fans, and not be eliminated in the fan economy.