Social media help with SEO-Community signals

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The only way to do well in social media optimization is to create the value that is shared. For now, the Web site's integration of social media, which is the work of social media optimization (SMO), is also necessary, such as: Sharing button settings, comments can be synchronized to social media, article tags and micro-blog topic integration ... The configuration of these jobs as a webmaster can be done in advance in order to face the changes in the future search engine, at least in the present moment, do a good job of social media optimization can be effective for the site to bring considerable traffic.

It's written in front of you.

In fact, little black I was not engaged in social media marketing (SMM, Social media Marketing), the beginning of the individual's main marketing strategy or SEM (but mostly in SEO)-oriented marketing (Inbound Marketing). But since 2009, when Facebook became a budding figure in Taiwan, I began to value this social media. I'm sure you all know that to operate search engine optimization, external links in the year is an important factor, may be said not to believe that the original Facebook link has not rel= ' nofollow ' this tag, so I began to put into the social media marketing work, because you can make a lot of outside the chain Ah!

Early social media help with search engine optimization

But then, of course, Facebook began to refine their search engine optimization, and all non-Facebook links were changed to nofollow attributes, but it was still seen from Google Webmaster tools. Google is still going to use Facebook's links as an external link, and the architecture of Facebook's Web site, where a person shares a link, would be considered a link (sadly later unified as l.php). And with Bing (Microsoft) closely linked to Facebook, I still believe in the value of social media for search engine optimization, so at about this time last year I wrote a blog about the future of the web--social-networking (need to flip walls), The importance of the article SMO is presented:

1 Set up the Share buttons (Configure Share button)

2 Easy to Share (for sharing)

3) previewed controlled (preview control)

The big head of the search engine said personally that the social signal (Social Signal) was confirmed

SEO well-known blog SEOmoz in the April smx General Assembly briefing on the concept of social signal, in the briefing pointed out that social media impact on search results (SERP), the possible elements are:

1 The number of times the article was shared

2 after the share was followed by the praise and discussion of the number of and (that is, interactive rate, but now Facebook itself began to not value this value)

3) How many people have been praised

4) How many times has been retweet (forwarded)

And they did an experiment to confirm Twitter's help with Google rankings:

They did an experiment, an old SEO strategy, a massive and differentiated reverse link, and a lot of people pushing the page.

It turns out that a lot of page B is getting better rankings, but the keyword in this example is actually wrong. Take the title of the keyword directly to search, of course, will be ranked first.

The example used in the original image is not the appropriate keyword, so I actually use the "Hunger Sierra Leone" in the Google.com search, found that the page B is still a better place.

And in another rankings newsletter of the Evolution of Google, it also mentions (p.20~p.25) that Google and Bing's links to social media are one of the top signals, social signals (Social Signal). On the Google +1 button online, Google also said on the official blog:

We'll also start to look at +1 's as one of the many signals we use to determine a page ' s relevance and ranking, including social SIG Nals from the other services. For +1′s, as with any new ranking signal, we'll be starting carefully and learning how those signals affect search quality over Tim E. We have also begun to use "+1″ and other community signals (which are referred to as Facebook and Twitter) as a number of signals to determine the relevance and ranking of pages." For "+1″, as with any new ranking signal in the past, we will always be aware of and adjust their impact on search quality."

The significance and practical influence of social signals

There is no reason why search engines view social media as a factor in ranking in addition to improving the past in doing search engine optimization only need to have a large number of outside the chain and high PageRank value of this chaos, search engine more think that the Community friends recommend the link will be more reading value; And the more authoritative the person (the number of flour, the number of attention, or a certified account) to share the value of the link.

In addition to previous SEOMOZ experiments, the impact of the social media has begun to unfold after the search results of the most-used search engine in Taiwan were provided by Bing:

The search results on Yahoo (Taiwan) do not present a community message, but if you use the same keywords to bing.com, you will find that the rankings will be the same and there will be community messages!

That is, search results may vary according to each person's social relationship, but even if a link to the query keyword is not recommended in the community, the search results may differ depending on the number of times they are shared or other social cues. This is one of the reasons why PageRank in recent years has increasingly not affected search rankings (because of the impact on the number of links), but the new PostRank seems to be increasingly affecting rankings (we'll take a second look at this part).

The influence of social signals on search engine development in China

Because Facebook, Twitter and Google + are not used in China, the most popular social media Sina Weibo and Tencent Weibo, Sina Weibo does not have a direct search engine, and Tencent Weibo has a search for the corresponding. However, whether the future search engine (such as Baidu) will refer to the foreign search engine algorithm, the social signals listed as a basis for search rankings, this evolution is worthy of attention.

For now, the Web site's integration of social media, which is the work of social media optimization (SMO), is also necessary, such as: Sharing button settings, comments can be synchronized to social media, article tags and micro-blog topic integration ... The configuration of these jobs as a webmaster can be done in advance in order to face the changes in the future search engine, at least in the present moment, do a good job of social media optimization can be effective for the site to bring considerable traffic.

In the final analysis, to do a good job of social media optimization is: To create the value of sharing.

Author @ Chiu

This article link: http://www.socialbeta.cn/articles/smm-empower-smo-2011.html

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