Social media: How to get marketing ideas

For many people, social media marketing has not really spread. But for others, this new http://www.aliyun.com/zixun/aggregation/9371.html, which should be full of passion and vigor, has begun to become a dull and uninteresting mode of operation.

I have always felt that through social media can be the most common, the most obscure way to impress consumers. However, as a marketing strategy, good ideas can bring a multiplier effect.

And faced with BBS, Blog, SNS, microblog, video sharing these limited tools, and was repeatedly said countless times several cases, thinking is easily shackles. Thus: The same minisite, far-fetched UGC, do not know the so-called "viral video", has become the box we can not escape, or in the case of ignorance, is the tool itself led by the nose, happy net, Twitter, these other people use very good tools, Does not necessarily bring you good results.

Now the question is: how can you inspire inspiration and get good ideas?

Perhaps the following suggestions will help us:

A book you read when you are in college

In addition to social media marketing, everyone will have at least some areas of interest. And I think in the university environment, love to read the book is the most responsive to such interest. To revisit the campus in the face of history, architecture, or martial arts, the love of romance, it is the source of creativity and passion.

Watch TV commercials and TV variety shows

TVC production company assembled the best creative people, good advertising can be memorable. Although the idea of advertising is generally not directly used in social media marketing, but it is very helpful to inspire our inspiration. and TV variety shows generally have different units, the whole program from gradually warm to gradually warming, the arrangement of the middle program, the convergence and we usually see on the network of marketing has a completely different routines, but also can learn the object.

Look at the civilian and regional newspapers

Although it is now inappropriate to say that social media is too highbrow, at least in China, it does have some distance from real life. And really can impress people's creativity, and precisely from the real life. So there is news and narration on TV, but the story of the civilian in the newspaper lets us notice the details. Sometimes the marketplace is far away from us, but in fact we can't leave the marketplace.

Look at the well-made magazines

Many ideas need to be visualized or visualized to form a complete idea. In this respect, I think the best way to draw on a magazine is to make it better. There are a lot of beautiful pictures and images in the magazine, and their color structure can be applied to the Web page, and the subtle slogan and short phrases that often appear in the magazine will often inspire you.

These seem to be common methods: reading books, watching TV, reading newspapers and magazines. But it is these most common methods that are often the easiest to overlook. Including myself, is also recently more and more found these traditional media tools for social media marketing reference value.