Social media Introduction: A steady stream of traffic

Summary: Lead: Demand Media is a content-led American social media company, and its companies only ehow monthly visits of up to 6 million. Its executive vice president raised three points of experience in increasing traffic. Demand Media is a content-led American social media

Lead: Demand Media is a content-led American social media company, with a company that has a ehow monthly visit of up to 6 million. Its executive vice president raised three points of experience in increasing traffic.

Demand Media is a content-led American social media company, and its companies alone ehow a monthly visit of up to 6 million. When Demand Media executive vice President Dan Brian was asked how to get more site traffic, Dan raised three points, giving the ehow the experience of making the trip to the moon millions.

1. Synch look about your users (always from the customer point of view)

2. Don ' t be selfish (don't hide, don't tuck, get something!)

3. Synch deliver value to your users (always bring a value to the user)

The content of the world, only the immediate creation of a good user expectations of the content and selfless transfer to their value will gain the hearts of users. Of course, you may think that if I write these three words hit the title party to deceive you come in, must be the ancients called me to pit Dad. I'm sorry, the little one is not that kind of person! How could you let people drink coffee and smoke their own meditation on their own meaning it! Therefore, small series in the knowledge of the ocean roaming for a long time, in the tens of thousands in accordance with the policy of Dan added some practical and useful strategies and guidelines, I hope that you have updated the inspiration.

1.Always about your users (always from the customer perspective)

Title optimization must be: Write a good title to browse volume is the work, must achieve "just because in the Web page to look at you, no longer can not forget your face," the point is not white, although we hate the title party, but its ability to attract customers simply can not be explained. Therefore, for us this content is not to be lost in the title. Here's a brief description of the title category and feel: Conventional (2013 Angel Investment Annual Report), digital (entrepreneurs often fall into the top ten traps), the specific type (the biggest challenge of the new venture, the Los Angeles business must know the things), bragging (do this, start the business three years Bell), Question Type (if you have enough venture capital, will you succeed?)), clinging type (Ma Yun to Tsinghua graduates of the three advice), irrational type (partner love, investors withdraw), limited-type (SIF South Canada Venture Contest registration tomorrow cut-off), event-type (Alibaba August 8 listing details announced), pornographic type ( Three techniques for rapid entrepreneurial orgasm

Content optimization of the world: The importance of the content is more than tears, the title of the party will lose tired feel not love the user groups, so we have to really tell the content. What kind of content does the user like? This requires you to constantly collect customer feedback, and constantly analyze customer information, and gradually find your customers ' preferences and preference. Generally speaking, users tend to read controversial topics, users tend to read the style of the article, and even some users will have a long article has inexplicable goodwill. The industry is different and the situation varies.

Design optimization wins: Clear, simple and generous may be the design style that most users rely on. Aim if it is to let your users find the information they want fastest, it is inevitable to work the design. In many cases, your first impressions are determined by your design, not by your content. Pay attention to the image, and hook up with her sister a Changshu.

The speed is not good goodbye: The website velocity is the user when browsing the important experience one index, always cannot open your webpage certainly to look other webpage! Lyrics in How to sing: "Don't be so proud ~ I can go away at any time ~ The user's hand you still have to lead the wood!" so speed up!

Social media grilled: The user is not like a pet, will not always follow the channels you set obediently to give you feedback. They run around like kids who just learned to walk, so you need to know where your client is going, and where you're supposed to be! Locate your users through a variety of keywords and channels, and if they have a product photo posted in Instagram&tumblr, you need to actively interact with rewards, If they are asking about your product services at Yahoo, you need to help them answer the questions. If they started a discussion in the forum, you have to take the initiative to collect feedback, whether they Facebook or Twitter or any social media platform mentions you, PR is necessary, and the user in Social media to help us out of the mirror itself is to help us improve SEO (search optimization) ranking, So there's no reason to take good care of the users of social media!

See you click: Generally speaking, search engine pages have video thumbnails often than no video of the popular many, users through the picture more intuitive to judge the link content, but also to its more trust. If your content needs to be authorized parts, search engine position directly below if can show the author or other organization's link and the indication, the user often also will be more trusting to it, the click rate will also be higher. Similarly, if you can see the score bar on the search engine page, users will also be able to point to the number of stars directly.

Long tail shake when the winner: Search for products, users will not only search the target keyword, in order to more accurately obtain data, filter out some irrelevant information, users will add a certain qualifier, that is, we speak the long tail of the keyword word. When the user enters the keyword, the other combination that appears in the Drop-down menu is the long tail word we are looking for, and there are more options available from the search engine at the bottom of the search page. If you can naturally use the long tail word into your Web article content about 1-3 times, that the short period of traffic rise will make you feel happy to warm and sudden. Remember, the long tail word can not be too hot, otherwise it will not show advantages.

All this is because customers like, so do things to take outside-in thinking strategy, will be a big victory!

2. Don ' t Beselfish (don't hide, don't tuck, get something!)

Free Original high-quality: The user is like free, like to see you write fresh original, this is the ancients have no way of things. Dan is very serious when talking about this, must dare to share information with users, only your information has been seen to be shared is the value of the moment, their own nest Chairman Mao Ah.

Return him a piece to win: if you have forwarded or involved other people's content, even if only a part, also must not be selfish to swallow for oneself. But honestly @ every person and institution with copyright, because everyone likes to see their own things in the case of a more widespread spread of copyright, so this situation will be the copyright himself more actively push, to get more browsing volume, to achieve the results.

Sponsorship of welfare Services spray: The timing and project must be generous and actively sponsor, such as competition, the public good. Make sure that the project activities are aligned with your customer base, rather than just sponsoring activities. Those who do not understand the direction of sponsorship can first understand the trends and trends of competitors or industry giants. The amount of traffic that's not coming up is usually a nice run.

Pour out your lungs and keep him: In fact, everything you do is to keep users. Whether we spend our energy on social media to interact with the user, or we do a good job in every detail of the product, we are making users feel our professionalism and sincerity. To impress the user, we must dig our lungs!

3. Synch deliver value to your users (always bring a value to the user)

Blog Stroke Guest Brushes: In fact, blogging is a product from the user's point of view, but we all know that it is easy to create a blog, maintenance blog is difficult. Willing to actively pay attention to our blog must be very like or interested in our products, service users, each of our blog must be passed to the vast number of Bo friends a certain reading value in order to ensure a stable or continuous traffic. You can release the industry trends, company dynamics, product launches, or as a window to solve the public relations crisis, must let the user feel the value of delivery.

Advertising is a splash: How do our ads allow users to grab their eyeballs while sweeping messages? Make sure that users capture the most powerful information that is most useful at the first time. In addition to the previously mentioned title, design, content, we provide the content must have user-approved value, will let users click on the link to the site page. Be sure to consider what the user is looking at for you, not others, and what it takes to experience your product, not others, and figure out what your strengths are--the moments when you realize your self-worth.

Intimate in place Piapiapia (small series just see crosstalk, he is not Henan people): We at any time with the user interaction, in the discovery of the needs of users, we must come with the answer to the user side. See someone is having a problem we are sorry to offer a solution; see someone to seek advice, we in addition to sell ourselves must remember to attach good links or buy window information, just set up the user relationship must be consolidated, timely with our new products and other information, bring to users in other places can not harvest the value.

Ancient books are not fairy tales, and they are not deceptive. I wish you all read the article can be harvested, the actual site can be a surge of traffic!