Social media is a good view in business-to-business marketing

Many business-to-business companies are always unsure about the role and position of social media in business-to-business marketing, which is not unrelated to the rapid development of social media. Here, I would like to share the foreign related social media in business-to-business marketing to play the unique charm for domestic enterprises reference and thinking.

One, the foreign business-to-business marketing main 16 kinds of channels

According to the data released by Sagefrog Marketing Group in July 2012, in the most commonly used marketing channels of 16 business-to-business Enterprises, in the following order: Web site (94%), email marketing (76%), social media Marketing (68%), Search engine optimization (58% ), press conference (54%), direct Sales (48%), exhibitions (46%), seminars (44%), print ads (35%), white Papers (30%), search engine marketing (30%), online seminars (26%), on-line advertising (25%), Other (21%), Telemarketing (17%), books /ebook (10%).

Second, social media in foreign business-to-business marketing glorious

In the survey report, social media grew at the fastest rate in 16 marketing channels (up 14% from the previous year), so the researchers investigated it specifically.

The survey found that the proportion of social media used in business-to-business marketing is: Social networking (79%), blogs (48%), microblogging (37%), video sharing (35%), Forum/community (30%), photo sharing (16%), document Sharing (15%), Reviews (13%), bookmarks/ Label (11%). Among them, some of the later newer social networking applications have increased rapidly and deserve attention.

"The five Tigers" of the social network in business-to-business marketing

In the social media of the above-mentioned report, the social network is wonderful, this is expected. In social networks, the degree of popularity used in business-to-business marketing is: Linkedin (79%), Facebook (65%), Twitter (54%), Youtube (costs), and Google + (30), the "Five Tigers", and, in addition, It is also worth paying attention to the Pinterest's use of 9% of its feet.

Iv. domestic business-to-business Marketing alternative channels

The above foreign experience for all types of business-to-business enterprises for reference, but for domestic users, various types of social media applications and foreign differences, the recommendations are concerned: Micro-bo (Sina Weibo, Tencent Weibo, etc.), blog (Sina blog, netease blog, Sohu blog, Phoenix Blog, etc.), Renren/happy, cool potatoes, gifted, Baidu , Baidu Encyclopedia/Interactive Encyclopedia, Baidu know, Baidu Library and so on.

It should be noted that the above foreign surveys also specifically mention the different marketing channels in the direction of users and ROI differences, it is necessary to carefully study. In addition, to remind, a variety of social media needs to study the characteristics of their respective, and then according to your enterprise's overall positioning, determine the function of each channel positioning, mutual cooperation, forming a resultant force.