Social media is more conducive to user participation in creating content to help spread

On the social media platform, how to http://www.aliyun.com/zixun/aggregation/7814.html "> stand out from the numerous peer brands, highlighting the individuality and culture of the brand and building an open brand interaction community?" Is the biggest problem that many brands encounter. A very effective way is to organize interesting competitions and activities that are very effective ways to quickly assemble fans and increase the stickiness of old users. Creates and opportunities for users, encourages them to participate in creating content and affects other buyers, and provides a marketing opportunity for those who are most familiar with enterprise products or services.

Today I would like to share a case of a foreign brand, which is just seen on the internet in Milan a small and beautiful niche product brand, Moleskine. I believe it will bring us some new inspiration.

They are mainly for a series of notebooks, journals and innovative city notebooks, suitable for a variety of different uses. Moleskine notebook Diverse page style, very creative and creative. This flexible and simple communication tool, which can be used on a daily or special occasion, is gradually fused into an important part of the user's unique personality.

Moleskine their typical traditional behavior such as hand-recorded notes and hand-drawn sketches, such a niche product, but using the network and online community to develop a new platform for communication.

They use the power of social media marketing to create a very active online community. Their social media marketing strategy is to focus on user-generated content, such as frequent launch of large-scale activities, users can upload their own production of images or video to participate in it.

They have a very popular activity, "What's in your bag?" "In this event, the user photographed the items in his bag and uploaded the photos to a Facebook album." The event received thousands of "likes" and reviews from users browsing items in other people's bags (usually including "mole Skin" notebooks) and sharing photos with friends.

Encouraging fans to create and spread pictures, make their own notebooks, organize online competitions, or brand creativity makes the mole skin stand out in a highly specialised marketplace.