Social Media Marketing 2.0: Show your brand with pictures and videos

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Social media sites such as Facebook, Instagram and Pinterest have led the 2012-year visualization of the market. When the new products are released they no longer hold a dreary press conference, and begin to demonstrate directly to the public. Visual content websites are hitting our eyeballs with gorgeous pictures and special ideas.

The saying "content is king" was a marketer's belief two years ago, but now it looks like a picture is enough to match thousands of words. "Blogs are one of the earliest social networking sites where people will initially post 1000 words on their blogs," he said. "Syracuse University social media professor Dr. "When Facebook appears, we're posting fewer words," says William J. Ward. Then Weibo is to let our words shrink to about 140 words. Now the visual communication trend of social sharing sites led by Pinterest, we have even skipped the text directly. ”

Because the progress of science and technology has influenced people's living habits, thus promoting the visualization trend development. More and more people use mobile phones to log on to social media, and they find it easier and more fun to take photos and share them anywhere, at any time, than to enter a long string of text on a two-inch keyboard.

According to a survey by ROI research, users are most happy to see photos of themselves, not reprinted or copied/pasted, among the various photos shared by friends. Pictures have become the way we share information every day, and we also like to receive information in such a way.

"The picture has become a quick, concise way to communicate information." Globalhue Executive Vice president and director Samuals said. "In modern society, people have less time and more information, and publishers need to point out more quickly than in the past." For publishers, not innovation means losing fans, and pictures will be their best choice. ”

So what makes all this visual stimulation branded?

Fashion designer Kahri-anne Kerr promotes his own brand--kahr through visual social media sites. In the fashion circle is the visual imagination in the promotion of products, the customer by looking at the model to try to wear pictures of clothes to imagine wearing their own appearance. "When I posted photos on Facebook, they gave me a lot of advice. "Kahri said. Visual media is a very good platform to share the inspiration of the new design, while linking it to your online store will lead to a straight up product sales.

Moleskine the use of visual media to launch a world-wide participatory activity that has brought huge profits and created online photo exchanges. Their visual content strategy focuses on user innovation: Engaging a large number of users to share their own pictures and videos.

"What ' s in Your Bag?" is a popular online game that lets users take photos of their bags and upload them to Facebook albums. Readers can see things in other people's bags and share them with their friends. The event was a great compliment.

Loyal fans are responsible for creating and sharing images, customizing their own notebooks, organizing online competitions, and other people differentiating creative brands from Moleskine in this highly specialised marketplace.

Search engines rank social conversations and share content, not just websites, and brands can make their social media more accessible by visualizing content, stimulating sharing, and even viral marketing. The rise of visual social platforms like Pinterest and Instagram shows how visual content plays an increasingly important role in online communication.

Brand marketers, are you ready to visualize social media marketing?

Article compiled from: FastCompany (translator/Chen)