Social Media marketing vs search engine marketing

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The Internet era let marketing also went to the network, that is, the current very hot network marketing. In the sense of the ordinary People network marketing is E-commerce, they are online shopping, such understanding is very narrow. Although network marketing is based on the network, to profit for the purpose of marketing, but it contains a wide range of things can be said that it is the Internet to bring up the industry. Let's talk about now, online marketing has search engine marketing and social media marketing.

Search Engine Marketing

SEM, for this word how much we still understand, it is an extension of SEO. Webmaster Friends Night and night to do SEO the purpose is to achieve search engine marketing, they have no contradictions, only the site will be their own marketing search engine has a good ranking is successful.

In the search engine marketing, always first for marketing products planning a site, from the site positioning, site design, website style, site content to start. In going through the promotion, plus a variety of optimization means to achieve the site in the search engine yo very good rankings. Such a marketing model is a bit passive, even if the search engine has a good ranking, or need users to search for the appropriate words will be users to access. But this kind of marketing conversion rate is high, because only needs the user only then searches visits your website, as long as your site provides the valuable content, believed that your marketing goal achieves.

Search Engine Marketing nature has its drawbacks, to be too dependent on search engines. If your site out of the question, the search engine will take some punishment on your site, such as the decline of the site rankings, home page by K, and even the entire site will be K. These are often in the optimization of the failure to grasp the details caused by the loss is very large. There is a competitive ranking of the user's credibility, and high cost is a lot of people do not want to face.

Social Media Marketing

Social media Marketing, the word may sound professional point, do network marketing people will use some of the basic. For example, the booming microblogging marketing is social media marketing. General social media marketing tools include forums, microblogs, blogs, Sns,flickr, and video.

Social Media marketing is a colorful thing, it touches the current very hot and fashionable things. Different from search engine marketing, it is more proactive, because it has a small limiting factor, the use of tool coverage is also broad. When a tweet is sent out, there will be thousands of people browsing and broadcasting, so that more people know their promotion. Social media is the place where people flow together at the moment. Social media marketing is a bit like a net-cast, depending on its low operating cost and good turnover. But in the use of the time to have a sense of novelty, so that users in a vast amount of information to select you.

In fact, the home of the FTP think that the search engine marketing and social media marketing combined to achieve very good results. The use of social media for search engine marketing to create word-of-mouth marketing and effective outside the chain, the use of search engine marketing to poor social media marketing. Finally, to achieve the effect of the combination of the two swords.

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